Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-28 February.
All Out India
Shares: 4,08,278
Likes: 6,40,184
Nokia Mobile India
Shares: 13,790
Likes: 1,43,187
Big Bazaar
Shares: 10,889
Likes: 1,35,915
Cadbury Bournvita
Shares: 2,803
Likes: 11,876
Honor India
Shares: 2,510
Likes: 85,794
Livpure
Shares: 1,296
Likes: 19,258
Intel Business
Shares: 1,116
Likes: 6,613
ICICI Bank
Shares: 1,037
Likes: 2,48,823
Kodak TV India
Shares: 983
Likes: 920
ENO India
Shares: 943
Likes: 29,676
Practo
Shares: 908
Likes: 33,201
Caratlane.com
Shares: 895
Likes: 1,36,479
Vestige Marketing Pvt.Ltd
Shares: 784
Likes: 1,175
Joyalukkas India
Shares: 748
Likes: 1,11,865
Airbnb
Shares: 566
Likes: 79,591
Shree Cement Ltd
Shares: 558
Likes: 1,125
eBay India
Shares: 472
Likes: 3,57,315
Ashok Leyland
Shares: 465
Likes: 2,060
Bajaj Almond Drops Hair Oil
Shares: 453
Likes: 2,263
Mahindra Thar
Shares: 394
Likes: 1,80,534
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