Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11 to 20 January 2017.
Mahindra Adventure
Shares: 13,123
Likes: 66,155
Cadbury Dairy Milk Silk
Shares: 10,631
Likes: 3,35,355
Parachute Advansed
Shares: 10,186
Likes: 38,234
Nissan India
Shares: 8,189
Likes: 25,561
Dish TV
Shares: 6,901
Likes: 73,996
Caratlane.com
Shares: 5,497
Likes: 1,58,493
AlphaOneAhmedabad
Shares: 4,618
Likes: 34,613
Car Dekho
Shares: 4,573
Likes: 30,929
NEXA
Shares: 4,566
Likes: 83,535
Air Asia India
Shares: 3,829
Likes: 44,400
Hercules MTB Turbodrive
Shares: 2,955
Likes: 12,876
SkyscannerIndia
Shares: 2,515
Likes: 1,06,492
Murugappa Group
Shares: 2,163
Likes: 2,920
Mi India
Shares: 2,118
Likes: 59,777
Hero MotoCorp
Shares: 1,784
Likes: 7,83,245
AEGON Religare Life Insurance
Shares: 1,641
Likes: 14,014
Tata Motors
Shares: 1,464
Likes: 13,032
Jeep India
Shares: 1,454
Likes: 9,258
Vestas
Shares: 1,395
Likes: 1,251
Air Asia India
Shares: 1,310
Likes: 73,047
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