Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 December 2017.
WeddingSutra
Shares: 16,438
Likes: 60,017
BookMyShow
Shares: 10,201
Likes: 1,92,640
Thums Up india
Shares: 7,381
Likes: 3,26,859
Cadbury Dairy Milk India
Shares: 6,510
Likes: 2,38,901
Yahoo India
Shares: 5,775
Likes: 16,634
ICICI Pru Life
Shares: 5,103
Likes: 22,504
OPPO India
Shares: 4,653
Likes: 7,25,533
Kent RO Systems
Shares: 4,649
Likes: 44,511
TVS Apache
Shares: 3,518
Likes: 38,085
Tata AIA Life Insurance
Shares: 2,035
Likes: 12,180
Jaguar India
Shares: 1,800
Likes: 2,59,953
Durex India
Shares: 1,796
Likes: 85,702
ICICI Bank
Shares: 1,739
Likes: 3,18,810
Huda Beauty
Shares: 1,534
Likes: 24,461
Cadbury Dairy Milk Silk
Shares: 1,208
Likes: 2,63,205
Hyundai India
Shares: 1,182
Likes: 4,00,591
Grofers
Shares: 1,154
Likes: 728
Samsung SmartLife
Shares: 1,090
Likes: 21,889
Reliance Jio
Shares: 1,089
Likes: 78,635
Caratlane.com
Shares: 1,065
Likes: 1,46,393
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