Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, in the week from 1 to 10 October 2016.
SBI Life Insurance
Shares:14,327
Likes: 1,01,042
Bajaj Pulsar
Shares: 13,105
Likes: 99,302
Jaguar India
Shares: 12,073
Likes: 64,324
Ola Cabs
Shares: 9,537
Likes: 25,148
Cadbury Bournville
Shares: 4,791
Likes: 2,25,767
bewakoof.com
Shares: 3,301
Likes: 66,128
SBI Life Insurance
Shares: 3,260
Likes: 36,484
GoDaddy
Shares: 2,913
Likes: 13,869
Eastern Condiments
Shares: 2,807
Likes: 1,879
ICICI Bank
Shares: 2,591
Likes: 1,61,707
Mahindra Thar
Shares: 2,168
Likes: 1,23,206
Vim India
Shares: 2,013
Likes: 17634
bewakoof.com
Shares: 1,814
Likes: 1,10,507
Uber
Shares: 1,786
Likes: 13,676
Britannia Good Day
Shares: 1,705
Likes: 14,759
Lenovo
Shares: 1,299
Likes: 2,91,620
Asus India
Shares: 1,252
Likes: 2,23,943
DCB Bank
Shares: 1,209
Likes: 2,756
Johnson's Baby India
Shares: 1,035
Likes: 1,32,727
Colgate India
Shares: 1,032
Likes: 2,30,157
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