Campaign India Team
Jun 14, 2013

Umbrella Design wins creative duties of Lawman Pg 3 and Integriti

The agency will handle ATL and BTL for the two brands from Kewal Kiran Clothing; there was no pitch involved

Umbrella Design wins creative duties of Lawman Pg 3 and Integriti
Apparel company Kewal Kiran Clothing has awarded the creative mandate for its brands Lawman Pg 3 and Integriti to Umbrella Design.
 
Umbrella Design will create a campaign straddling print, TVC , digital and OOH. The agency will also handle BTL activities for the two brands.
 
On the mandate, Karan Rawat, president and executive creative director, Umbrella Design, said,  "Umbrella Design is going to be the agency on record and we will create a 360-degree integrated campaign for the brand. There was no pitch involved.”
 
He added that Lawman Pg 3 and Integriti are growing denim brands, and pegged the size of both brands (combined) at Rs 250 to 300 crores by sales.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Opinion: A bravery award for Red FM
Premium
48 minutes ago

Opinion: A bravery award for Red FM

In a day and age when marketers kneel when asked to bend, the leadership at Red FM deserves a special mention

Premium
Opinion: Are you truly ready for today's young talent?
Premium
1 hour ago

Opinion: Are you truly ready for today's young talent?

An ambitious, nimble and agile new generation of talent is emerging in the industry. Those in leadership roles need to ask whether they are making enough bold moves to capitalise on this potential.

Premium
Dentsu acquires Pune-based Sokrati, launches Merkle in India
Premium
2 hours ago

Dentsu acquires Pune-based Sokrati, launches Merkle ...

The network had acquired the US based data-driven marketing agency Merkle in 2016

Premium
W+K Delhi bags Budweiser, Haywards 5000 mandate
Premium
23 hours ago

W+K Delhi bags Budweiser, Haywards 5000 mandate

Both the brands are part of the AB InBev group