Campaign India Team
Feb 16, 2011

TVS Wego balances people on two-wheelers to depict ‘body balance’

WATCH the new TVC created by BBH India

TVS Wego balances people on two-wheelers to depict ‘body balance’

TVS has unveiled a new multimedia campaign to launch its unisex scooter, TVS Wego. BBH Indiahas worked on the multimedia campaign. The film has focused on the Body Balance feature of thescooter by making it a fun way to ride on a scooter for it to appeal to audiences.

Watch the TVC (story continues below)

The TVC features two couples riding the TVS Wego scooters. The girls sitting riding pillion on thescooters show off their balancing skills on the scooter.

On the campaign, Subhash Kamath, managing partner, BBH, said, “This is easily the most enjoyablepiece of advertising I have been a part of in a long time. Right from the brief to the creation to theexecution, it has been so much fun.”

Partha Sinha, managing partner, BBH, added, “The Wego is designed specifically for urban couples.It's packed with enough to please Him and Her. We wanted to amplify this product narrative witha relevant social meaning. It was staring at us in our face. Being the most fun to ride bike in themarket, it was an antidote to an otherwise highly stressful urban life. The task was to place the corefeature Body Balance in an invitational world of play.”

Talking about the commercial, Russell Barrett, BBH India, explained, “The TVS Wego breaks a fewcategory conventions and actually has something real and unique about it. The advertising just hadto do and be the same. We decided to craft a commercial around that unique Wego proposition.Something only the TVS Wego could claim. We cracked a fairly simple idea and packed it to the brimwith unexpected surprises. Every little element has been thought through and crafted. We had afabulous director on board in Julien Lutz from Kiss films, who came with a huge reputation and hereally made the whole commercial so much cooler.”

The print campaign for the Wego started and January, and will continue to support television. Themedia duties are handles by Madison , Bengaluru.

Agency: BBH Mumbai.

Client: TVS Motors

Director: X

DoP: Param

Agency Team: Russell Barrett, Arvind Krishnan, Sanjay Sharma, Monideepa Nandi, Sunder Iyer,Darshan Choudhari, Shabbir Motiwala, Hitesh Kalia.

Producers: Dalbir, Gautam

1st Ad : Pankaj

2nd ad: Shaunit Motwani

Asst Producer: Mohit Killam

Costumes: Tanya

Choreography: Arvind

Editor: Roshan, Pixion

Post assistant : Manpreet Kaur

Online: Kunal & Reshma, Pixion

Music: Ashu

Vocals: Hamsika

Sound: Blue Frog

Cast: Khushboo, Kiran jogi, Sachin Shroff, karan sharma, meera sharvoo, behraum rana

Source:
Campaign India

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