TVS aligns new brand with BBH India

After a multi agency pitch held recently, TVS Motor has selected BBH India to handle a part of its new brand portfolio. 

Confirming this development, H.S. Goindi, president, sales and marketing, TVS Motor said, “BBH delivered fresh and inspiring thinking, which will help in causing a step change in the way we communicate.” 

Subhash Kamath, managing partner, BBH India says, “We went beyond the brief and presented a broader long-term platform for the brand, not just an advertising solution. We believe it was true ‘black sheep’ thinking and has the power to redefine the category. We are immensely excited by the opportunity to partner TVS on this journey and are grateful for the trust they have placed upon us.”

Partha Sinha, managing partner, adds, “TVS has the history of defying category conventions with product innovation. This is the kind of brand we always feel excited about at BBH. We want to partner TVS in taking a fresh and innovative look at two-wheeler communication. It's going to be an extremely interesting journey.”