Campaign India Team
May 07, 2008

The Times of India launches Goa edition

The Times of India launched in Goa today (40 pages, Rs. 3, some pages in B&W) with a product that makes the paper look less national and more local. The welcome edit on the front page is supported by a cartoon by Mario Miranda (see pic). The lead story talks about traffic problems in Mapusa and how the state will go wireless. Predictably, there’s a Scarlett Keeling story on the front page as well. The Bollywood connect to Goa is on the front page as well, speculating that Sanjay Dutt would play Charles Sobhraj (who was arrested in Goa).

The Times of India launches Goa edition

The Times of India launched in Goa today (40 pages, Rs. 3, some pages in B&W) with a product that makes the paper look less national and more local. The welcome edit on the front page is supported by a cartoon by Mario Miranda (see pic). The lead story talks about traffic problems in Mapusa and how the state will go wireless. Predictably, there’s a Scarlett Keeling story on the front page as well. The Bollywood connect to Goa is on the front page as well, speculating that Sanjay Dutt would play Charles Sobhraj (who was arrested in Goa).

Goa Times talks of Meg Ryan’s visit to Wendell Rodricks’ Campal studio, and the usual local celebs plus a piece on why Shobhaa De loves Goa.

A smattering of local advertising rounds up the first day’s edition. Finally, even on holiday in Goa, one can receive a national newspaper early in the morning.


 

Source:
Campaign India

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