Team Pumpkin has won the social media duties of Jashn, ethnic fashion brand. There was no multi-agency pitch involved.
Swati Nathani, co-Founder, Team Pumpkin, said, “Jashn represents the modern women, who areindependent and trendy. We want people to develop strong bonds with the brand. Their age group is so dynamic and so we have decided to make these platforms interactive and interesting.We want all the customers to become loyal fans of the brand.There are some great campaigns in the pipeline; one is around Women’s Day. Being associated with Jashn is a great opportunity for us and we are going to make the most out of it.”
Rahuul Jashnani, managing director, Jashn, commented, “Jashn is for that new age Indian woman who is confident, smart, hardworking, a Fashionista, all in one. Jashn has always experimented with its creation, while maintaining a strong connection with the Indian traditions. Be it a Kanjivaramsaree or a silk saree, there will always be some contemporary twist to them. We want each and every woman to feel like she is a part of the brand. This will require a lot of efforts in terms of constantly being in touch with the people both online and offline, i.e through store staff. That is why we decided to bring Team Pumpkin into the picture. They are a team of young people with some fresh ideas and I am sure they will help us touch the hearts of our customers.”