Campaign India Team
Aug 02, 2017

Tata to replace Standard Chartered as title sponsor for Mumbai Marathon

Fifteenth edition to be held on 21 January next year

Tata to replace Standard Chartered as title sponsor for Mumbai Marathon
The Tata group has announced that it will be the title sponsor of the Mumbai Marathon from 2018 onwards for a period of ten years. Tata replaces Standard Chartered and will label it the ‘Tata Mumbai Marathon’.
 
Next year will be the marathon's 15th edition in Mumbai and will be held on 21 January. The Tata Mumbai Marathon will be jointly sponsored by the Tata group and Tata Consultancy Services.
 
N. Chandrasekaran, chairman, Tata Sons, said, “We are delighted to become the title sponsor of the Tata Mumbai Marathon from 2018. Events like the marathon promote values like grit, tenacity, excellence, perseverance, belief, commitment, and passion that have been a key part of the Tata group's ethos since its inception, almost 150 years ago. Partnering with India's premier long-distance running event is a great way for the Tata group to increase our engagement with the community, raise funds for charity as well as create societal awareness about the necessity of good health and fitness. As a marathoner, I’m personally proud to support this partnership."
 
Rajesh Gopinathan, CEO and MD, TCS, said, “At TCS, we believe that a healthy and fit workforce is a pre-requisite for sustained business success. Through our support of marathons globally as well as internal programs like Fit4Life, a strong message about health and fitness is now part of the culture of the company. Over the years, TCS has partnered with many marathons around the world. It gives us immense pleasure to continue to be associated with the Mumbai Marathon, which is one of the largest in the country. This time it is even more special, since it is the Tata Mumbai Marathon.”
 
Vivek Singh, joint MD, Procam International, said, “It is a pleasure to welcome aboard the Tatas as title sponsors, as we celebrate a landmark 15th edition of the Mumbai Marathon. With a 10-year commitment to the event, the Tatas have shown us yet again their commitment to give back to the society through sport. We are honoured with their visionary approach and, as partners, we look forward to building a marathon legacy by providing participants across the world an extraordinary experience.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The rise and rise of the influencer
Premium
9 hours ago

The rise and rise of the influencer

A study by the InterPublic Group in association with FCB Cogito consulting is a reminder that authenticity is the principal root of healthy brand-consumer relationships.

Premium
WARC Media Awards 2017: Mediacom India earns 'Effective Channel Integration' shortlist
Premium
14 hours ago

WARC Media Awards 2017: Mediacom India earns ...

Lone entry from India in the category to have made the cut

Premium
Weekend Watch: Pornhub takes to sex toys for song
Premium
18 hours ago

Weekend Watch: Pornhub takes to sex toys for song

Watch the film conceptualised by Officer & Gentleman here

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
19 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

Kiss films' co-founder and managing partner continues with his sketches for Campaign India