Daniel Farey-Jones
Jul 11, 2012

Sorrell to carry Olympic Flame

WPP chief executive Sir Martin Sorrell has accepted an invitation from the International Olympic Committee to be a torchbearer for the Olympic Flame in the London Borough of Redbridge.

Sorrell to carry Olympic Flame

 

Sorrell is scheduled to become one of 32 torchbearers in Redbridge, in the North East of the capital, on 22 July, five days before the Opening Ceremony for the London 2012 Olympic Games. 

A spokesman for the International Olympic Committee in Switzerland said: ‘Sir Martin Sorrell has been a long-term friend and adviser of the Olympic movement, regularly offering advice and counsel.

‘He played a key role in the Olympic Congress in 2009 where he helped the movement formulate its strategy to reach out to young athletes and sports fans.’

A WPP spokesman said: ‘Martin has had a long association with the Olympic movement. He supported the successful London 2012 bid campaign, including in Singapore during the run-up to the vote in 2005. The IOC invited him to take part in the torch relay and he was delighted to accept.’

This article was first published on campaignlive.co.uk

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Kwality Walls ad comes under fire for typecasting girl
Premium
11 hours ago

Kwality Walls ad comes under fire for typecasting girl

The ad by consumer goods giant Hindustan Unilever is criticised on social media for typecasting a girl who successfully made her first round roti

Premium
R.I.P. Sanjit Shastri
Premium
16 hours ago

R.I.P. Sanjit Shastri

The founder of Beehive Communications passed away on 21 September

Premium
Famous Innovations bags Doms' creative mandate
Premium
17 hours ago

Famous Innovations bags Doms' creative mandate

Account won post a multi-agency pitch

Premium
Weekend Wrap: 22 September
Premium
17 hours ago

Weekend Wrap: 22 September

In the news: Apollo Tyres, CP Plus, iCubesWire, ITW Blitz, Manforce Condoms, PG Communication