Micromax Informatics has announced the elevation of Shubhodip Pal as its new chief marketing and commercial officer and group head for VAS and online sales. Shubhajit Sen, who was CMO at the company prior to this development has decided to move on.
Pal was COO at Yu Televentures, a 100 per cent subsidiary of Micromax Informatics. His new mandate is to head marketing, VAS and online sales efforts for the company globally (including Micromax and YU business), while strengthening the overall brand communication.
Rahul Sharma, co-founder, Micromax Informatics, said, "Shubhodip has been instrumental in brand development for Micromax at various stages – be it his previous role as the CMO for the company or his most recent role as the COO for YU. As Micromax takes a new growth trajectory in 2017, focusing on becoming an evolved player across categories, Shubhodip with his added responsibilities will play a vital role in growing the brand. He has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. With his strengths as a marketer and strong business acumen, I firmly believe Shubhodip will be a strong partner to the brand and take it to newer heights. While Shubhajit has decided to pursue other interests, his contribution in the past two years has been immense and we would like to thank him for his contribution and wish him great luck ahead.”
Pal said, “Micromax has always been close to my heart and I am excited to take on the new role, especially when the brand is experiencing such a phenomenal transformation. Having been a part of Micromax family for some time now, I look forward to taking additional responsibilities and creating bigger, better successes for the brand in the coming time. It indeed is a great opportunity for me to lead multiple divisions as the brand looks at further strengthening its position in the Indian and global markets.”
Sen said, "It has been a great journey at Micromax over the past two years; one which I have thoroughly enjoyed being a part of. As I leave Micromax, I feel satisfied that there is an excellent marketing team in place, deep relationships with strategic partners and a compelling future roadmap for the business. These present multiple opportunities for growth for Micromax going forward and I wish the leadership team all the very best for an exciting future.”
Pal has previously served the role of CMO at Micromax between October 2012 and January 2015. He began his career in 1996 with Samsung India Electronics. He has also worked with ABN AMRO, Hewlett Packard, HP and Compaq brands.