Campaign India Team
Jul 17, 2017

Shiv Sethuraman announces new entity, 'The New Business'

Aim is to help agencies with new client acquisition

Shiv Sethuraman announces new entity, 'The New Business'
Shiv Sethuraman has announced the launch of his venture, 'The New Business'. Prior to launching this venture, Sethuraman was Cheil's group president, South West Asia.
 
The New Business will help agencies when it comes to pitching for new businesses and look to maximise its RoI while doing so, informed a statement.
 
Sethuraman explained, "Despite new business being a priority for the management in every agency, many of them struggle with their acquisition efforts.  The reasons differ from one agency to another but common themes include resource bandwidth issues, insufficient pitch experience, lack of rigorous project management and poor ownership within the agency teams. Winning on a sustained basis requires more than just intent. At one level it needs the creation of a 'winning culture' and equally, on the ground, it requires clear acquisition strategies, military-style project management, world-class pitch decks and excellent presentation.Over the last two decades I have led agencies and teams that have won prestigious global pitches such as Louis Vuitton and Abbott (digital) as well as local ones for adidas (retail and digital), Nissan and Jet Airways (digital) among many, many others. Every agency I have led over the last decade has had an outstanding new business track record. It is the learning and experience from these along with my passion for business acquisition that forms the bedrock of The New Business.”
 
The agency has begun operations in Delhi NCR and Mumbai. 
 
He added, “Winning new business is mission critical for all agencies today but at the same time they need to effectively manage costs.  New business is expensive and a distraction from day-to-day operations. Many of them can ill afford expensive and under utilised full time new business resources or indeed freelancers who have little stake in outcomes. It is our intent to provide, over time, a suite of products that make The New Business the preferred destination for agencies when its comes to client acquisition. ”  
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Former KPMG executive launches Commwiser
Premium
5 hours ago

Former KPMG executive launches Commwiser

The communications firm will target professional services and technology sectors

Premium
Gutenberg appoints Christina Daniels as director, content
Premium
8 hours ago

Gutenberg appoints Christina Daniels as director, ...

She will focus on building capabilities across the country

Premium
Sanjay Gupta joins Uber to head marketing
Premium
10 hours ago

Sanjay Gupta joins Uber to head marketing

Moves from Urban Ladder where he was also CMO

Premium
V Shantakumar joins Pitchfork Partners board
Premium
11 hours ago

V Shantakumar joins Pitchfork Partners board

Former chairman of Saatchi & Saatchi India, V Shantakumar joins Pitchfork Partners as senior strategist and board member