Kansai Nerolac Paints has brought in Shahrukh Khan as their new brand ambassador. The appointment has been made keeping in mind the company's eco-friendly decorative paint solutions for the festive season. This is not the first time the brand will be using a celebrity as brand ambassador as they've previously used Amitabh Bachchan, and Mohanlal too.
Kansai Nerolac in the recent past have increased focused on safer, eco-friendly paints using new technology to produce low VOC (Volatile Organic Compound), lead free paints.
Commenting on Khan's appointment as brand ambassador, H. M. Bharuka, managing director - Kansai Nerolac Paints, said, “We have significantly improved our product offering with a new range of eco-friendly products that have been produced using advanced technology, conforming to highest norms of health and environment safety. At this point we felt the need of an ambassador who reflects this and who could help us effectively communicate this to our consumers. Shahrukh Khan was a perfect choice for us and we are extremely happy to have him.”
Commenting on the marketing initiatives planned, Anuj Jain, vice president, marketing and sales (Decorative), Kansai Nerolac Paints, said, “Shahrukh Khan enjoys a mass appeal and is amongst the most popular personalities in the country. We have planned a nationwide television campaign as well as outdoor and print in select markets across India. He will also front a series of strategic marketing initiatives of the company.”