Campaign India Team
Nov 16, 2012

Scarecrow Delhi bags Kohinoor Speciality Foods

In September 2011, Kohinoor Foods had entered into a JV with US-based McCormick, forming Kohinoor Speciality Foods

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Kohinoor Speciality Foods (KSF) has appointed Scarecrow Communications, Delhi, as its creative agency for its brand and product communication. The agency was selected after a multi-agency pitch and will provide 360 degree solutions to Kohinoor Speciality Foods.

KSF India is a 85: 15 JV formed in September 2011, between McCormick, USA (which is involved in manufacturing, marketing and distribution of spices, seasonings, specialty foods and flavours), and Kohinoor Foods (an Indian Basmati Rice company).

Satish Rao, managing director of KSF, said, “We feel confident with Scarecrow’s approach towards our brand, plus we found the team really passionate and people with high calibre. With good team comes good work and we are confident this team would take our brand to newer heights in future.”

Anindya Banerjee, branch head and executive creative director Delhi, added, “Food is in the DNA of every Indian. Selling to such a discerning audience is a challenge and an opportunity. We are thankful to Kohinoor Speciality Foods for trusting us with their brand.”

Manish Bhatt, founder director, Scarecrow Communications, said, "Kohinoor is already a well-established brand with a superb product portfolio. This gives us a great starting point for taking it to the next level."

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