MEC India has announced the appointment of Ritesh Singh as its new digital leader. Singh joins the agency from the Starcom MediaVest Group (SMG), where he was business head – India for the digital offering.
Singh will move as national director, MEC Interaction, and will report to T Gangadhar, managing director India and Tushar Vyas, managing partner, GroupM Interactions - South Asia.
Commenting on the appointment, Vyas said, "Ritesh comes to MEC with unrivalled pedigree in managing the digital marketing services business and has the right blend of diversified media experience. We are delighted to have Ritesh lead MEC’s digital agenda and help deliver integrated communications planning for our brands."
On his move to MEC, Singh said, "I am excited to join MEC and thrilled to have an opportunity to work for some of the best brands in the country. In these exciting times for digital media, I look forward to work with MEC’s talented digital team to create new benchmarks."
MEC Interaction offers digital services which include search, social, display, onine video, mobile, analytics, creative and production.