Campaign India Team
Jul 17, 2015

Rediffusion ties up with ACT for CSR unit Sunshine

Division will be headed by group president Dhunji S Wadia

Rediffusion ties up with ACT for CSR unit Sunshine
Rediffusion Y&R has announced a CSR advisory and services division Rediffusion Sunshine. The unit will be headed by group president Dhunji S Wadia.
 
The launch of Rediffusion Sunshine follows a tie–up between Rediffusion Y&R and Asset CSR Team (ACT), a specialist CSR company. ACT was founded by Sanjay M Lal, ex–co founder and CEO of Percept D’Mark, in partnership with adman Pankaj Arora.
 
Wadia said, “I am really looking forward to this purposeful venture. There are very few communications companies in India that have a specialised team to help companies plan and implement effective CSR programmes. More and more companies are looking for partners to achieve impactful and sustainable results.  We feel there is a big opportunity. I am very happy to associate with ACT to develop meaningful communication for social issues."
 
ACT's Lal noted, “We initiated this journey with a vision to bring about a paradigm shift in creating impactful and measurable social change in our country. This change cannot be brought alone and we are extremely glad Rediffusion Y&R welcomed our association with open arms to support our social mission.”
 
Arora added, “Our strength lies in deep diving and understanding the issues and accordingly amplifying the cause. Our strategic focus will always remain on 'doing good' for the underprivileged. We have worked closely with Rediffusion Y&R. They have a fine, young team and some very talented people."
 
Source:
Campaign India

Related Articles

Just Published

Premium
Isobar appoints Suraj Nagappa to head Bengaluru office
Premium
Unmetric Engagement Meter: Most viewed on YouTube (1-10 October)
Premium
10 hours ago

Unmetric Engagement Meter: Most viewed on YouTube ...

Videos from OnePlus, Goibibo, Bajaj Dominar and more...

Premium
Media360 India: 'The industry is stuck with what it was in 2005'
Premium
10 hours ago

Media360 India: 'The industry is stuck with what it ...

Prabhvir Sahmey (DoubleClick) and Prabh Simran Singh (Hotstar) addressed the current buzz words in digital: 'programmatic' and 'viewability'