Mullen Lintas has won the creative duties for Quikr post a multi-agency pitch. The agency's Bengaluru office won the account post a multi-agency pitch.
A statement from the agency stated that the pitch process began for two verticals, but the agency has been mandated to handle all the verticals.
Vineet Sehgal, CMO, Quikr, said, “Today, the needs and preferences of consumers are evolving. As we help them upgrade their lifestyle, we needed a partner who thinks on their feet and keep up with the fast pace that we need. Mullen Lintas team fits in perfectly with our hunger, passion along with their innovative line of thought.”
Amer Jaleel, chairman and CCO, Mullen Lintas, said, “What's different about Quikr is their approach to the entire category. It's not transactional. They have a unique perspective on the consumer and what it means for them. And we found the approach very refreshing and is allowing us to create some interesting pieces of work that will create engaging conversations.”
Virat Tandon, CEO, Mullen Lintas, added, “We are very excited to welcome Quikr to Mullen Lintas. Quikr is revolutionizing the online transactions space across various product categories. We were very impressed with the way they are playing a leadership role in developing this category. We will be able to innovate with the cross category benefits that Quikr brings to its consumers. I am sure, the Mullen Lintas team will further add fuel to their marketing initiatives and help take the brand to the next level.”