Quadrant bags three new businesses

Quadrant Communications has announced the wins of three new businesses in the last couple of months. The agency has added Keys Hotels, Faber-Castell and Cinemax to its kitty.    

Commenting on the wins, Rajan Narayan, president and chief executive officer, Quadrant Communications said, “All the three wins are in different categories. While one is a luxury product, the other is a mass market one and the last business is a value offering. However since the processes were intrinsically consumer-insight driven, creating value for the brands was consistently achieved. Moreover, the real challenge lay in partnering with the client on making them see the need for a sharp brand building campaign or sometimes even employing certain media vehicles such as TV to deliver effectiveness.”

Keys Hotels & Resorts is a chain of budget hotels, resorts and service apartments across India, while Faber-Castell (India) deals in a range of stationary products. Backed by the Kanakia Group, Cinemax India has multiplexes across the country.