To celebrate its 25 years, ZEE make an extraordinary gesture to its competitors by releasing an ad that paid a tribute to its industry peers.
Punit Goenka, ZEE's MD & CEO even tagged his competitors on Twitter.
To our extraordinary peers in M&E with whom we share a common dream! #ExtraordinaryTogether
— Punit Goenka (@punitgoenka) October 31, 2017
Uday Shankar,NPSingh,Mr.Maran,@Sudhanshu_Vats pic.twitter.com/dId7eDqlYH
Sure enough, the competition responded graciously.
#ExtraordinaryTogether as we're bound by a common vision of opening new worlds for Indian entertainmt! Honoured to be workg alongside you'll https://t.co/amEv2Nxffd
— Sudhanshu Vats (@Sudhanshu_Vats) October 31, 2017
Congratulations on completing 25 years! Indeed #ExtraordinaryTogether.
— Star TV Network (@starindia) October 31, 2017