The fashion brand stands out from the crowd of women's day messaging by speaking straight from the heart
This week, Ms.Taken's ad starring Kriti Sanon and created by the Bangalore-based Fisheye Creative stands out for its direct messaging.
On International Women's Day most brands put their best foot forward, making statements that were politicallly correct. This brand strayed the course and ended up asking relevant questions.
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The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.
Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment services, apps and devices—with relevant content discovery being a key factor.
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.
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