Campaign India Team
Jun 25, 2009

Parle Agro launches snack food brand, Hippo

Following the recent launches of LMN and Grappo Fizz, Parle Agro has extended its presence into the snack food category, by the launch of a new baked wheat snack brand 'Hippo'.

campaign-india/content/20160517202119504417_Hippo_365.gif

Following the recent launches of LMN and Grappo Fizz, Parle Agro has extended its presence into the snack food category, by the launch of a new baked wheat snack brand 'Hippo'.

Commenting about the new product, Nadia Chauhan, joint managing director and CMO, Parle Agro said, "We entered the foods segment in 2007 with confectionery. With Hippo, our aim is to diversify further by adding snacks to our portfolio. This is a significant step for us as we move closer towards being a complete foods and beverages player. Hippo serves as the perfect companion to any snacking occasion."

The snack brand has been launched in the western region starting with Maharashtra and will soon be rolled out nationally. It has been launched under five flavours, Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli and Yoghurt Mint Chutney. Each variant will be priced between Rs. 5 and Rs. 10, initially.

The media campaign to support the launch of Hippo will include a mix of ATL and BTL activities. Since it is is initially being launched regionally, the focus on BTL activities will be higher and ATL activities will take off by August. Promotional activities at the consumer level, outdoors and sampling activities for the brand will start by end of June.

 

 

Just Published

Premium
Lowe Lintas bags TravelTriangle's creative mandate
Premium
14 hours ago

Lowe Lintas bags TravelTriangle's creative mandate

Account won post multi-agency pitch

Premium
IndIAA Awards 2016 calls for nominations
Premium
14 hours ago

IndIAA Awards 2016 calls for nominations

Anyone can nominate ad campaigns released from 1 July 2015 to 30 June 2016

Premium
Pick of the week: Fevikwik
Premium
15 hours ago

Pick of the week: Fevikwik

The Pidilite brand and Ogilvy just did it again

Premium
Discovery appoints Karan Bajaj to head South Asia
Premium
15 hours ago

Discovery appoints Karan Bajaj to head South Asia

Was CMO at baby specialist Aden and Anais in New York prior