Opinion: The Advertising Kurukshetra
If you had to choose between the army and the general, whom would you pick?
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Goafest 2024 unveils 'age of adaptability' theme ...
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
Google delays cookie deprecation again: APAC adtech ...
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
The CMOs MO: Niva Bupa's Nimish Agrawal on why ...
The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
BJP leads online political ad space with INR 19.1 ...
The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.