- Your claims and your work are going to be examined, often by really smart people with specific expertise. Some of them might have axes to grind, or be unreasonable, or simply be wrong. But when a consensus from multiple, credible sources emerges, as it quickly did here, the 'wisdom of the crowd' comes into play and there is usually at least a kernel of truth.
- In any case, digging in, spewing invective at those who are stating facts, playing the victim and denying all fault may have worked many years ago, but does not today. It only makes matters worse.
- Smart companies make humble noises, thank the critics, and promise to examine the situation while hoping the criticism will blow over.
- Truly smart companies actually examine the criticism in a sober light, search their souls, issue sincere apologies for whatever they did wrong and promise to do better.
- And then—here's the magic part—the world forgets about it!
Opinion: Grey's 'I-Sea' saga: Lessons learnt?
The author contends that while returning its controversial Cannes Lion, the agency remains tragically defiant
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