O&M Mumbai most effective agency office globally, again: 2013 Effie Effectiveness Index

Effie Worldwide and marketing intelligence service Warc revealed the global results of the Effie Effectiveness Index 2013 on 21 June.

Ogilvy & Mather’s Mumbai office has been recognised as the most effective individual agency office globally by the Index. This is the second consecutive year that the agency has bagged the accolade.

Effie Worldwide announced that Unilever is the most effective marketer, and Coca-Cola  the most effective brand in the world. For the second year in a row, WPP is the most effective holding company and Ogilvy & Mather is the most effective agency network.

Ukraine-based agency Banda debuted on the Effie Index as the number one ranked independent agency, according to the Index.

Carl Johnson, chairman of the board of directors, Effie Worldwide, and co-Founder of Anomaly, said, “Now that the Global Effie Index is in its third year, shifts and trends can be studied and leveraged on a global and regional basis for maximum impact and learning. With over 40 programs focused on effectiveness worldwide, the Effie Awards add a healthy element of competition amongst the industry's top performers.”

Launched in 2011, the Effie Index recognises the ‘architects of the most effective marketing communications ideas from around the world’.

The global Index was released at the Cannes International Festival of Creativity currently underway.

According to 2013 Effie Effectiveness Index (in order of rank):

Most Effective Advertisers (global): Unilever (1), Procter & Gamble (2), Coca-Cola (3), Nestle (4th) and McDonald's (5th).

Most Effective Brands (global):  Coca-Cola (1), McDonald’s (2), Pepsi (3), Vodafone (4) and Volkswagen (5)

Most Effective Advertising holding company: WPP Group (1), Omnicom (2), Publicis Groupe (3)

Most effective agency network: Ogily & Mather (1) BBDO Worldwide (2)  and McCann Worldgroup (3)