Campaign India Team
Sep 24, 2013

O&M bags VGN Developers' creative duties

The win was not preceded by a multi-agency pitch

O&M bags VGN Developers' creative duties

Ogilvy & Mather, Chennai has bagged the creative duties of leading real estate major

VGN Developers. The development was confirmed to Campaign India by Vijaya Sriram, senior vice-president, Ogilvy & Mather, Chennai.

The win was not preceded by a multi-agency pitch process. “VGN is a name to reckon with in the real estate industry in Chennai. The brand needed a partner to match its exponential growth in the last few years and Ogilvy fits this profile,’’ said Sriram.

Established in the year 1942, VGN is one of the leading real estate developers in Chennai. “As far as the market is concerned, the Chennai real estate market is a mature, highly competitive and a very value- price driven market. If the market needs dictate that we spend to stay ahead of competition, then that is what will be done. We need to be constantly on the consumer's radar and we will do what it takes to stay there,’’ said VGN spokesperson.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Jabong brings in some swag into its sale
Premium
10 hours ago

Jabong brings in some swag into its sale

Watch the film conceptualised by Happy Mcgarrybowen here

Premium
Olive Crown Awards 2018: Last date for entries
Premium
11 hours ago

Olive Crown Awards 2018: Last date for entries

The awards promote advertising that is environmentally conscious

Premium
Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Premium
14 hours ago

Bangladesh, Mongolia, Sri Lanka among fast-growing ...

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020

Premium
Delna Sethna elevated as CCO by L+K Saatchi & Saatchi
Premium
14 hours ago

Delna Sethna elevated as CCO by L+K Saatchi & Saatchi

Now a single leadership has emerged for creative department that earlier had three creative leaders. Victor Charles takes on the role of an executive director focusing on business development and integration