Ola assigns PR duties to MSL India

MSL India has bagged Ola's PR mandate post a multi-agency pitch. 

 

The agency started work on the account on 1 November 2017. 

 

Anand Subramanian, senior director, marketing communications, Ola, said, “The Ola brand is naturally aligned to India’s development by deeply impacting lives of millions of customers across the length and breadth of the country as well as livelihoods of hundreds of thousands of driver partners. These are exciting times for Ola and we are confident that our new communication partners, MSL will help us get our mission of building mobility for a billion Indians to resonate with every stakeholder. We look forward to an exciting journey together.”

 

Amit Misra, CEO, MSL India, said, “We take immense pride in being the communications partner for Ola, India’s very own technology company that’s transforming the concept of mobility with hyperlocal innovations. With a clear understanding of Ola’s narrative and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Ola in its mission of building mobility for a billion Indians.”