Two entries were awarded the Black Elephant (Best of show) at the Kyoorius Creative Awards 2016, winners of which were announced in Mumbai on 3 June. Ogilvy & Mather won one of them for ‘Beauty Tips by Reshma’ for client Make Love Not Scars, while Early Man Films won the other for work on Ambuja Cement featuring Great Khali.
From a total of 1,863 entries, 164 entries bagged a Baby Elephant (in-book winners), 69 (of the 164) bagged a Blue Elephant, while two went on to bag a Black Elephant (Best of show).
Ogilvy & Mather bagged 16 Blue Elephants, followed by BBDO India with 13. DDB Mudra won five on the night followed by RK Swamy (4) and River Advertising (3).
AIB's Vigyapanti, Early Man Films, Out of the Box and TBWA India bagged two Blue Elephants each.
Winners with one Blue Elephant each were Star India, Native Advertising, SapientNitro, Contract Advertising, Dentsu India, Dentsu Webchutney, Famous Innovations, ideas@work, Flying Saucer Films, Chris Chros Films, Madley Blues, Anonymous Films, Scarecrow Advertising, BBH, Happy Creative, The Glitch, Flying Cursor, BC Web Wise, IBS and Maxus.