Campaign India Team
Oct 26, 2017

New Business League: September 2017 update

JWT and Havas consolidate their position at the top

New Business League: September 2017 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 J Walter Thompson Flight Raja Travels Project, Milton, Hyundai Motors Project 830.7 Horlicks 806.4 103
2 2 Ogilvy Kasturi & Sons, I To 1 Help.Net, Amazon Project 743.5   743.5 60
3 3 Leo Burnett PSI, General Mills Project, Fiat (SI), SBI Life Insurance 459.6   459.6 72
4 4 McCann Worldgroup L'Oreal, Rupa & Co, MRM Dubai Project 377.7   377.7 45
5 6 DDB Mudra Royal Enfield Digital, Marsh & McLennan, Acharya Institute 327   327 102
6 5 MullenLowe Lintas Group Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax 289.9 Croma 283.2 34
7 7 Publicis + Publicis Ambience Zee TV, Big FM, N K Proteins Project 292.88 Times Group 268 29
8 8 Rediffusion Y&R Tata Steel, Sonalika Tractors, Great Lakes Institute Project 226.7   226.7 14
9 9 Dentsu Vieda, MTR Foods and Orkla, Panasonic Project, Jones Lang LaSalle Residential 176.6   176.6 20
10 10 L&K Saatchi & Saatchi Hero Salute, Sterling Holidays, Tata Realty & Infrastructure, Amway, Bauli Confectionery 119.7   119.7 13
11 11 Digital F5 BMW Motorrad, Victorinox (Digital), Adlabs Imagica, Livpure(Digital) 87.1   87.1 5
12   The Womb ASUS, Godrej Tyson, Honeywell Air Purifiers 74   74 7
13= 12= Wieden & Kennedy Budweiser, Haywards 5000, Dalmia Cement 67   67 4
13= 12 Social Kinnect Indiabulls Ventures, IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 67   67 5
13= 12= Langoor EPSON (Digital), Goodness! (Digital), Tata Sky (Digital) 67   67 4
16 16 iCubes Wire Sanghi Cement(Digital), Printronix 60.3   60.3 3
17 17 Isobar VIP Bags Digital 57.4   57.4 7
18   Foxymoron Wok to Walk (Digital), HOOQ 53.6   53.6 3
19= 15 Famous Innovations Ruosh, Taneira, Livpure 46.9   46.9 3
19= 22 Scarecrow  ArthImpact Digital 46.9   46.9 3
            5336.7 608
 
MEDIA AGENCY LEAGUE
 
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Havas Media Sharekhan, Bajaj Finserv, Glen Home Appliances 465.9   465.9 33
2 3 Dentsu X Car Client 316.5   316.5 7
3 2 Wavemaker NMIMS, Phonepe.Com, Cavinkare, Corvi 369.3 Cigna TTK 308.9 7
4 4 Mediacom Verse Innovation, PayPal, PSA Group Global, Mars, Goibibo 262.5   262.5 12
5 6 Mindshare IBM, Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates 332.8 Godrej & Boyce 225.6 26
6 7 Starcom Godrej & Boyce, Lenskart, BookMyShow 245.4   218.6 13
7 5 Lodestar Universal Bank of India, BMW, Orient Electric, M.P Birla Group, Duroflex 217.5   217.5 9
8 10 Zenith Honeywell, Reliance MF SEO, Nestle Nutrition (performance) 132.1 FoodPanda 116.2 7
9 8 OMD MudraMax Amagi, Tata Hitachi, Dalmia Cement Bharat, Clicktable 119.6 Bajaj Finserv 92.79 14
10 9 Lintas Media Group Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group 119.6 Kraft Heinz 92.8 4
11 16 PHD Kazo, HP(digital) 33.6   33.6 3
12 11 Famous Innovations Ruosh 20.6   20.6 2
13 18 Madison Media NestAway, Uber 24 Birla Cement 14 1
14= 12= Bottle Openers Carrier 10.3   10.3 1
14= 12= Xposure UCWeb 10.3   10.3 1
16 14 Vizeum Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles 27.9 Colors 9.6 7
17 15 21N78E IONA 6.9   6.9 1
18 17 Motivator Bajaj Corp 5.1   5.1 1
19 19 Carat Standard Chartered Bank 56.2 Sony -10.8 20
            2,426.20 171

 

Source:
Campaign India

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