Campaign India Team
Oct 24, 2016

New Business League: September 2016 update

MullenLowe Lintas Group, Mindshare remain on top

New Business League: September 2016 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com
 
CREATIVE AGENCY PERFORMANCE LEAGUE 
 
New Rank Old Rank Agency Recent Wins Estimated YTD wins revenue (Rs crore) Recent losses Estimated overall YTD revenue No. of wins
1 1 Mullen Lowe Lintas Group TravelTriangle, Ayurwin Pharma, Bajaj ADHO, Varmora Granito 926.1   926.1 46
2 2 J Walter Thompson TUI India Project, Dindayal, Droom, Headinfo-tech 906.08 Kingfisher Ultra 901.78 143
3 5 Ogilvy Bata India, Alkem Laboratories, Essel Group Project 643.8 Fiat 540.93 57
4 4 McCann WorldGroup Reliance JIO, Cigna, RB-Bharat Swachh 537.14 VIP 523.41 59
5 3 Rediffusion Y&R Presidency University, Lux Hoisery - ONN and Lyra 418.67   418.67 18
6 6 Leo Burnett Reliance Jio Project, SIAM Project, Colorplus 320.58 Sony Entertainment TV 315.43 34
7 7 DDB Mudra Kornitos, Leomaster, ITC Coffee (Digital), Fix Derma 245.71 L&T Realty 240.57 59
8 8 Publicis + Publicis Ambience Ministry of InfoTech, Nat'l Institute of Elec & InfoTech, Mumbai Live Project 237.87   237.87 56
9 11 Isobar Micromax, Panasonic(Digital) 202.53   202.53 29
10 10 Cheil Bata India, Fox Life, William Grant & Sons, inshorts (Digital) 166.64   166.64 17
11 14 Dentsu NPCI, Hug Innovations, FundsIndia.com 195.99 Cremica 159.57 8
12 9 L&K Saatchi & Saatchi Unicef Project, Star Cosmetics, SREI, WASH United Project 151.83   151.83 22
13 16 Social Kinnect L'Oreal Professionnel, Repeat Whisky(Digital), UpGrad(Social Media) 102.95   102.95 5
14= 12 Soho Square Faber, Vasmol, Piaggio(Vespa and Aprilia) 82.36   82.36 4
14= 17 IBD Tokri.com, Jivi Mobiles, Morisons Baby Dreams, Only Vimal 82.36   82.36 4
16 13 FCB Jagran Prakashan Brands, Arogya Keralam(Digital), Equitas Holdings 82.36 Siemens 74.57 4
17 15 Contract YU Televentures, Aviva Life Insurance, BlueStone.com 75.5 Star TV 43.21 5
18 -- DigitasLBi Orient Electric(Digital), Piaggio's Aprilia(Digital) 41.18   41.18 2
19= 18= Langoor Krispy Kreme (Digital) 34.32   34.32 2
19= 18= Wieden+Kennedy Delhi Tourism 34.32   34.32 1
21 20 iContract Garnier (Digital) 27.45   27.45 1
22= 21 RK Swamy BBDO Crompton Greaves 20.59   20.59 1
22= 22 Havas Worldwide D'lecta 20.59   20.59 1
22= 23 August Communications ZIOX Mobiles 20.59   20.59 1
            5,370 579

MEDIA AGENCY PERFORMANCE LEAGUE
 
New Rank Old Rank Agency Recent Wins Estimated YTD wins revenue (Rs crore) Recent losses Estimated overall YTD revenue No. of wins
1 1 Mindshare Bank Of Baroda, Godrej Consumers Products, Telengana Tourism 423.87   423.87 4 46
2 2 Havas Media Taj Hotels, Inbisco, Save the Children, Shasun Pharma 286.86 DBS Bank (Buying) 281.38 22
3 3 Lintas Media Group Syntech Technology, Xiaomi(Social), Plackal(Social) 262.19   262.19 9
4 4 Lodestar Universal Coca-Cola, Saregama, FitBit, Borosil Glass Works 231.75 DMK Party 146.6 13
5 5 Maxus OLX, Droom, Tata Motors, Janalakshmi Financial Services 149.28 Nikon (Digital) 85.79 5
6 5 PHD Volkswagen, Allianz, Hindsiam Bevs, Fossil, Coolwinks 82.58 GSK Nutritian 77.74 5
7 10 Vizeum Warner Brothers Pictures, TCT Mobile 62.49 Colors 51.77 4
8 9 OMD Apollo Hospital, Colors Regional, Magzter Digital Stores 90.04 Spice Mobility 51.26 9
9 7 Madison Media Angel Broking, LeEco, Zopper.com, Timesjobs.com, Dixcy 78.93 Times Network 33.56 5
10 11 Dentsu Media Electronic client 39.4 Bridgestone 29.1 7
11 8 Zenith Telenor(Digital), Lenovo, Abof, Hatsun Agro, UtsavFashion(Performance) 170.9 FitBit 27.63 20
12 13 Alliance Vivo 13.73   13.73 1
14= 15= FoxyMoron Ather Energy 10.3   10.3 1
14= 15= Media Kinnect Indiabulls Housing Finance 10.3   10.3 1
14= 15= Hill & Knowlton Aviva Life Insurance 10.3   10.3 1
17 18 MEC 10i Commerce Service, Konark Rajhans Estates 20.93 MetLife 8.24 6
18 12 Starcom Merck, Reliance General Insurance, Dabur(Digital) 18.87 Jaguar Land Rover 7.91 3
19 19 MediaCom Dilmah Tea, Royal Enfield 20.59 Volkswagen -48.04 2
            1,496.70 193

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Kwality Walls ad comes under fire for typecasting girl
Premium
1 day ago

Kwality Walls ad comes under fire for typecasting girl

The ad by consumer goods giant Hindustan Unilever is criticised on social media for typecasting a girl who successfully made her first round roti

Premium
R.I.P. Sanjit Shastri
Premium
1 day ago

R.I.P. Sanjit Shastri

The founder of Beehive Communications passed away on 21 September

Premium
Famous Innovations bags Doms' creative mandate
Premium
1 day ago

Famous Innovations bags Doms' creative mandate

Account won post a multi-agency pitch

Premium
Weekend Wrap: 22 September
Premium
1 day ago

Weekend Wrap: 22 September

In the news: Apollo Tyres, CP Plus, iCubesWire, ITW Blitz, Manforce Condoms, PG Communication