Campaign India Team
Nov 30, 2017

New Business League: October 2017 update

Wavemaker replaces Havas at the top of the media agency list while JWT continues leading the creative agencies

New Business League: October 2017 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 J Walter Thompson Flight Raja Travels Project, Milton, Hyundai Motors Project 83.2 Horlicks 80 104
2 2 Ogilvy Kasturi & Sons, I To 1 Help.Net, Amazon Project 74.4 GSK ENO(ATL) 73.9 60
3 3 Leo Burnett Emami Agrotech Project, Bajaj Allianz Project, Angel Broking 53.0   53.0 116
4 4 McCann Worldgroup UP Tourism, ITC Classmate, Facebook Project 41.6   41.6  48
5 5 DDB Mudra JFF, Future Lifestyle, Cipla Mass Media + Digital 34.7   34.7 112
6 6 MullenLowe Lintas Group Fossil, Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax 30.3 Croma 29.7 35
7 7 Publicis + Publicis Ambience Cera, Glenmark Pharma, Zee TV, Big FM, N K Proteins Project 30.8 Times Group 28.3 31
8 8 Rediffusion Y&R Tata Steel, Sonalika Tractors, Government of Maharashtra Project 22.8   22.8 15
9 9 Dentsu Vieda, MTR Foods and Orkla, Panasonic Project, Jones Lang LaSalle Residential 17.7   17.7 20
10 10 L&K Saatchi & Saatchi Varroc, Hero Salute, Sterling Holidays, Tata Realty & Infrastructure 12.9   12.9 14
11 11 Digital F5 BMW Motorrad, Victorinox (Digital), Adlabs Imagica, Livpure(Digital) 8.7   8.7 5
12 12 The Womb ASUS, Godrej Tyson, Honeywell Air Purifiers 7.4   7.4 7
13= 16 iCubes Wire R K Marble (Digital), Sanghi Cement(Digital), Printronix 7.4   7.4 4
14= 13= Wieden + Kennedy Budweiser, Haywards 5000, Dalmia Cement 6.7   6.7 4
14= 13= Social Kinnect Indiabulls Ventures, IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 6.7   6.7 5
14= 13= Langoor EPSON (Digital), Goodness! (Digital), Tata Sky (Digital) 6.7   6.7 4
17 17 Isobar VIP Bags Digital 5.7   5.7 7
18 18 Foxymoron Wok to Walk (Digital), HOOQ 5.4   5.4 3
19   Grey Group Raymond, Indian Oil Corporation Project, Dell Project 5.3   5.3 16
20 19= Scarecrow  ArthImpact Digital 4.7   4.7 3
               
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 3 Wavemaker ITC Industries, NMIMS, Phonepe.Com, Cavinkare, Corvi 70.9 Cigna TTK 64.9 9
2 1 Havas Media JDE, Opera, Indian Carpet Export Promotion Council 53   53 39
3 7 Lodestar Universal Marico, Medlife, Bank of India, BMW, Orient Electric 40.3   40.3 11
4 2 Dentsu X Car Client 34   34 8
5 5 Mindshare IBM, Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates 41.5 Godrej & Boyce 30.8 27
6 4 Mediacom IBM, Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates 26.3   26.3 12
7 6 Starcom Godrej & Boyce, Lenskart, BookMyShow 23.5 Richemont 20.8 12
8 10 Lintas Media Group Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group 22.3 Bajaj Finserv 19.6 5
9 8 Zenith Honeywell, Reliance MF SEO, Nestle Nutrition (performance) 13.2 FoodPanda 11.6 7
10 9 OMD MudraMax Amagi, Tata Hitachi, Dalmia Cement Bharat, Clicktable 14.1 Kraft Heinz 10.2 14
11 11 PHD Cipla, Amaya Gaming, Moolchand Hospitals Project 5.2     7
12 12 Famous Innovations Ruosh 2.1   2.1  2
13= 14= Bottle Openers Carrier 1.0   1.0 1
13= 14= Xposure UCWeb 1.0   1.0 1
15 16 Vizeum Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles 2.8 Colors 1.0 7
16 17 21N78E IONA 0.7   0.7 1
17 18 Motivator Bajaj Corp 0.5   0.5 1
18 19 Carat Standard Chartered Bank 5.6 Sony -1.1 20
19 13 Madison Media Viacom18, Mi, NestAway, Uber 9.3 Marico -8.8 5
            313.1 189
               

 

5.2

 

Source:
Campaign India

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