The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | J Walter Thompson | Flight Raja Travels Project, Milton, Hyundai Motors Project | 83.2 | Horlicks | 80 | 104 |
| 2 | 2 | Ogilvy | Kasturi & Sons, I To 1 Help.Net, Amazon Project | 74.4 | GSK ENO(ATL) | 73.9 | 60 |
| 3 | 3 | Leo Burnett | Emami Agrotech Project, Bajaj Allianz Project, Angel Broking | 53.0 | 53.0 | 116 | |
| 4 | 4 | McCann Worldgroup | UP Tourism, ITC Classmate, Facebook Project | 41.6 | 41.6 | 48 | |
| 5 | 5 | DDB Mudra | JFF, Future Lifestyle, Cipla Mass Media + Digital | 34.7 | 34.7 | 112 | |
| 6 | 6 | MullenLowe Lintas Group | Fossil, Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax | 30.3 | Croma | 29.7 | 35 |
| 7 | 7 | Publicis + Publicis Ambience | Cera, Glenmark Pharma, Zee TV, Big FM, N K Proteins Project | 30.8 | Times Group | 28.3 | 31 |
| 8 | 8 | Rediffusion Y&R | Tata Steel, Sonalika Tractors, Government of Maharashtra Project | 22.8 | 22.8 | 15 | |
| 9 | 9 | Dentsu | Vieda, MTR Foods and Orkla, Panasonic Project, Jones Lang LaSalle Residential | 17.7 | 17.7 | 20 | |
| 10 | 10 | L&K Saatchi & Saatchi | Varroc, Hero Salute, Sterling Holidays, Tata Realty & Infrastructure | 12.9 | 12.9 | 14 | |
| 11 | 11 | Digital F5 | BMW Motorrad, Victorinox (Digital), Adlabs Imagica, Livpure(Digital) | 8.7 | 8.7 | 5 | |
| 12 | 12 | The Womb | ASUS, Godrej Tyson, Honeywell Air Purifiers | 7.4 | 7.4 | 7 | |
| 13= | 16 | iCubes Wire | R K Marble (Digital), Sanghi Cement(Digital), Printronix | 7.4 | 7.4 | 4 | |
| 14= | 13= | Wieden + Kennedy | Budweiser, Haywards 5000, Dalmia Cement | 6.7 | 6.7 | 4 | |
| 14= | 13= | Social Kinnect | Indiabulls Ventures, IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 | 6.7 | 6.7 | 5 | |
| 14= | 13= | Langoor | EPSON (Digital), Goodness! (Digital), Tata Sky (Digital) | 6.7 | 6.7 | 4 | |
| 17 | 17 | Isobar | VIP Bags Digital | 5.7 | 5.7 | 7 | |
| 18 | 18 | Foxymoron | Wok to Walk (Digital), HOOQ | 5.4 | 5.4 | 3 | |
| 19 | Grey Group | Raymond, Indian Oil Corporation Project, Dell Project | 5.3 | 5.3 | 16 | ||
| 20 | 19= | Scarecrow | ArthImpact Digital | 4.7 | 4.7 | 3 | |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 3 | Wavemaker | ITC Industries, NMIMS, Phonepe.Com, Cavinkare, Corvi | 70.9 | Cigna TTK | 64.9 | 9 |
| 2 | 1 | Havas Media | JDE, Opera, Indian Carpet Export Promotion Council | 53 | 53 | 39 | |
| 3 | 7 | Lodestar Universal | Marico, Medlife, Bank of India, BMW, Orient Electric | 40.3 | 40.3 | 11 | |
| 4 | 2 | Dentsu X | Car Client | 34 | 34 | 8 | |
| 5 | 5 | Mindshare | IBM, Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates | 41.5 | Godrej & Boyce | 30.8 | 27 |
| 6 | 4 | Mediacom | IBM, Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates | 26.3 | 26.3 | 12 | |
| 7 | 6 | Starcom | Godrej & Boyce, Lenskart, BookMyShow | 23.5 | Richemont | 20.8 | 12 |
| 8 | 10 | Lintas Media Group | Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group | 22.3 | Bajaj Finserv | 19.6 | 5 |
| 9 | 8 | Zenith | Honeywell, Reliance MF SEO, Nestle Nutrition (performance) | 13.2 | FoodPanda | 11.6 | 7 |
| 10 | 9 | OMD MudraMax | Amagi, Tata Hitachi, Dalmia Cement Bharat, Clicktable | 14.1 | Kraft Heinz | 10.2 | 14 |
| 11 | 11 | PHD | Cipla, Amaya Gaming, Moolchand Hospitals Project | 5.2 | 7 | ||
| 12 | 12 | Famous Innovations | Ruosh | 2.1 | 2.1 | 2 | |
| 13= | 14= | Bottle Openers | Carrier | 1.0 | 1.0 | 1 | |
| 13= | 14= | Xposure | UCWeb | 1.0 | 1.0 | 1 | |
| 15 | 16 | Vizeum | Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles | 2.8 | Colors | 1.0 | 7 |
| 16 | 17 | 21N78E | IONA | 0.7 | 0.7 | 1 | |
| 17 | 18 | Motivator | Bajaj Corp | 0.5 | 0.5 | 1 | |
| 18 | 19 | Carat | Standard Chartered Bank | 5.6 | Sony | -1.1 | 20 |
| 19 | 13 | Madison Media | Viacom18, Mi, NestAway, Uber | 9.3 | Marico | -8.8 | 5 |
| 313.1 | 189 | ||||||
| 5.2 |
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