Campaign India Team
Dec 29, 2017

New Business League: November 2017 update

JWT and MEC continue to lead

New Business League: November 2017 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 J Walter Thompson India Tourisum Development Corporation Project, Confederation of Indian Industry Project 90.9 Horlicks 88.4 132
2 2 Ogilvy HIL Ltd-IPL Project, Kasturi & Sons, I To 1 Help.Net, Amazon Project 76.4 GSK ENO(ATL) 75.9 61
3 3 Leo Burnett Emami Agrotech Project, Bajaj Allianz Project, Angel Broking 53   53 116
4 4 McCann Worldgroup Smartron, Next Thermal, Boston Scientific Project 43.5   43.5 53
5 5 DDB Mudra Bhim/Rupay, Hotstar OTT Project, L'Oreal Professional 38.5   38.5 118
6 8 Rediffusion Y&R Tata Steel, Sonalika Tractors, Government of Maharashtra Project 36.6   36.6 20
7 6 MullenLowe Group Lintas Group Fossil, Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax 30.3 Croma 29.2 35
8 7 Publicis + Publicis Ambience Cera, Glenmark Pharma, Zee TV, Big FM, N K Proteins Project 30.8 Times Group 28.3 31
9 9 Dentsu Goomo.com, Vieda, MTR Foods and Orkla, Panasonic Project 21.6   21.6 22
10 30 FCB MERCK Consumer Health - Sangobion 21.1   16.1 8
11 10 L&K Saatchi & Saatchi Varroc, Hero Salute, Sterling Holidays, Tata Realty & Infrastructure 12.9   12.9 14
12 12 The Womb Axis Mutual Fund, ASUS, Godrej Tyson, Honeywell Air Purifiers 8.8   8.8 8
13 11 Digital F5 BMW Motorrad, Victorinox (Digital), Adlabs Imagica, Livpure(Digital) 8.7   8.7 5
14 17 Isobar VIP Bags Digital 8.4   8.4 13
15 13 iCubesWire R K Marble (Digital), Sanghi Cement(Digital), Printronix 7.4   7.4 4
16= 14= Wieden + Kennedy Budweiser, Haywards 5000, Dalmia Cement 6.7   6.7 4
16= 14= Social Kinnect Indiabulls Ventures, IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 6.7   6.7 5
16= 14= Langoor EPSON (Digital), Goodness! (Digital), Tata Sky (Digital) 6.7   6.7 4
19 18 FoxyMoron Wok To Walk Digital, HOOQ 5.4   5.4 3
20 19 Grey Raymond, Indian Oil Corporation Project, Dell Project 5.3   5.3 16
            620.1 754
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 MEC ITC Industries, NMIMS, Phonepe.Com, Cavinkare, Corv 70.9 Cigna TTK 64.9 9
2 2 Havas Media Muthoot Pappachan Group, PSI, JDE, Opera, Indian Carpet Export Promotion Council 58.5   58.5 41
3 4 Dentsu X Car Client 43.9   43.9 9
4 5 Mindshare Discovery Jeet, Sanofi, IBM, Dyson, Kimberly Clark Milk 52.6 Godrej & Boyce 41.9 37
5 3 Lodestar Universal Marico, Medlife, Bank of India, BMW, Orient Electric 40.3 Muthoot Pappachan Group 37.6 11
6 9 Zenith Nestle, Honeywell, Reliance MF SEO 33.8 FoodPanda 32.2 8
7 6 Mediacom Akzo Nobel Paints, Verse Innovation, PayPal, PSA Group Global, Mars, Goibibo 26.4   26.4 13
8 7 Starcom HDFC Bank Digital Media, McDonald's Performance Marketing, HDFC Ergo Digital Media 26.9 Sanofi 21.7 19
9 8 Lintas Media Group Lego, Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group 23.3 Bajaj Finserv 20.6 6
10 10 OMD MudraMax Levi's, The Arya Vaidya Pharmacy, Amagi, Tata Hitachi, Dalmia Cement Bharat, Clicktable 16.2 Kraft Heinz 12.4 16
11 11 PHD Stanley Black & Decker, Cipla, Amaya Gaming, Moolchand Hospitals Project 5.5 Unilever Communications Planning 4.5 8
12 12 Famous Innovations Ruosh 2.1   2.1 2
13= 13= Bottle Openers Carrier 1   1 1
13= 13= Xposure UCWeb 1   1 1
15 15 Vizeum Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles 2.8 Colors 1 7
16 16 21N78E IONA 0.7   0.7 1
17 17 Motivator Bajaj Corp 0.5   0.5 1
18 18 Carat Standard Chartered Bank 5.6 Sony -2.1 20
19 19 Madison Media Viacom18, Mi, NestAway, Uber 9.3 Marico -10.4 5
            358.3 215
 
Source:
Campaign India

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