Campaign India Team
Jun 27, 2017

New Business League: May 2017 update

JWT and Havas retain their lead

New Business League: May 2017 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (crore) Recent losses Estimated overall YTD win revenue (crore) No.of Wins
1 1 J. Walter Thompson Honda Project, Bazar Retail, P&G Gillette Project 553.82   553.82 73
2 2 Ogilvy National Batteries Project, Syngenta Project, Piramal Housing Finance Project 490.89   490.89 38
3 4 MullenLowe Lintas Group Too Yumm, Motilal Oswal Financial Services, Micromax 256.39 Croma 249.69 33
4 3 McCann Worldgroup Sony Electronics, National Skill Development, Roopa & Co Ltd 214.29   214.29 27
5 5 Leo Burnett Fiat (SI), SBI Life Insurance 182.44   182.44 21
6 6 Publicis + Publicis Ambience Linen Club, Indooroopilly Shopping Centre 180.88 MT Educare 176.75 17
7 10 DDB Mudra Dainik Bhaskar's MY FM, Fino Paytech, Onsite Go 169.21   169.21 41
8 9 Dentsu Panasonic Project, Jones Lang LaSalle Residential 114.19   114.19 13
10 8 L&K Saatchi & Saatchi Tata Realty & Infrastructure, Amway, Bauli Confectionery, Kalyan Jewellers, GKB 85.59   85.59 9
11 14= Social Kinnect IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 53.61   53.61 4
12 11 Famous Innovations Ruosh, Taneira, Livpure 46.91   46.91 3
13 12 Digital F5 Victorinox digital, Adlabs Imagica 40.21   40.21 2
14 13 Isobar Sports Client 37.02   37.02 4
15= 14= Hyphen Regal Shoes 33.51   33.51 1
15= 14= Indigo Consulting Danone Digital 33.51   33.51 1
15= 14= WATConsult Brussels Airlines digital 33.51   33.51 2
18 18 Paperboat Brandworks Lokmat Media, Croma 26.81   26.81 2
19= 40 Cheil JK Helene Curtis digital 20.1   20.1 1
19= 51 IBD KC Milk 20.1   20.1 1
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (crore) Recent losses Estimated overall YTD win revenue (crore) No.of Wins
1 1 Havas Media Food Panda, Patanjali Project, Malabar Gold, Swiggy.com 345.58   345.58 20
2 4 Mindshare Safillo, JSW Jaigarh Port, Aditya Birla Financial Services, J&K Tourism 292.13   292.13 20
3 5 MEC NMIMS, Phonepe.Com, Cavinkare, Corvi 259.44 Cigna TTK 256.3 5
4 3 DentsuX Car Client 254.74   254.74 3
5 8 Lintas Media Group Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group 119.6   119.6 4
6 2 Mediacom Mars, Goibibo, Bosch-Siemens, Make My Trip, Luxehues 90.94   90.94 7
7 6 Lodestar Universal M.P Birla Group, Duroflex, RP Sanjiv Goenka Group 71.04   71.04 5
8 11 OMD NR Group, Wonderla Holidays Project, Mahesh Oil Project, Colors 70.49 Standard Chartered Bank 55.41 8
9 10 Starcom Luminous, Nickelodeon, Mahindra Holidays & Resorts (Digital) 41.18   41.18 3
10 9 Zenith Citrus Pay and LazyPay, Lactalis 48.04 Food Panda 32.18 2
11 13 Famous Innovations Ruosh 20.59   20.59 2
12= 14 Bottle Openers Carrier 10.3   10.3 1
12=   Xposure UCWeb 10.3   10.3 1
14 15 PhD Kazo, HP(digital) 6.11   6.11 2
15   Motivator Bajaj Corp  5.12   5.12 1
16= 16= Alliance   0   0 0
16= 16= Media Kinnect   0   0 0
18 18 Madison Media NestAway 6.86 M.P Birla Cement -3.19 1
19 19 Vizeum   0 Colors 18.32 0
20 12 Carat Standard Chartered Bank 30.12 Sony -36.9 18

 

Source:
Campaign India

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