The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].
CREATIVE AGENCY LEAGUE
Rank This Month |
Rank Last Month |
Agency |
Recent Wins |
Estimated YTD win revenue (Crore) |
Recent losses |
Estimated overall YTD revenue (crore) |
No. of wins |
1 |
1 |
J Walter Thompson |
National Film Development Project, Star India Private Ltd Project, Monte Carlo |
738.78 |
Horlicks |
732.08 |
87 |
2 |
2 |
Ogilvy |
SRM University, Siemens Corporate Project, MTR Foods |
591.41 |
|
591.41 |
49 |
3 |
3 |
MullenLowe Lintas Group |
Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax |
289.9 |
Croma |
283.2 |
34 |
4 |
8 |
Publicis India |
Zee TV, Big FM, N K Proteins Project |
292.88 |
Times Group |
268.02 |
29 |
5 |
4 |
DDB Mudra |
Paras Dairy, Pepsi Project, All India Football Federation NA, Uber |
259.02 |
|
259.02 |
94 |
6 |
5 |
McCann Worldgroup |
JCB Project, Ratnakar Bank Project |
245.22 |
|
245.22 |
31 |
7 |
7 |
Leo Burnett |
Fiat (SI), SBI Life Insurance |
194.27 |
|
194.27 |
22 |
8 |
6 |
Rediffusion Y&R |
Kaleesuwari Refinery Project, Syngenta Project |
190.32 |
|
190.32 |
8 |
9 |
9 |
Dentsu |
Panasonic Project, Jones Lang LaSalle Residential |
129.31 |
|
129.31 |
15 |
10 |
10 |
L&K Saatchi & Saatchi |
Sterling Holidays, Tata Realty & Infrastructure, Amway, Bauli Confectionery |
103.97 |
|
103.97 |
12 |
11 |
|
Wieden + Kennedy |
Budweiser, Haywards 5000, Dalmia Cement |
60.31 |
|
60.31 |
3 |
12 |
11 |
Social Kinnect |
IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 |
53.61 |
|
53.61 |
4 |
13 |
12 |
Famous Innovations |
Ruosh, Taneira, Livpure |
46.91 |
|
46.91 |
3 |
14= |
13= |
DigitalF5 |
Victorinox digital, Adlabs Imagica |
40.21 |
|
40.21 |
2 |
14= |
13= |
iCubeswire |
Sanghi Cement (digital) |
40.21 |
|
40.21 |
2 |
16 |
15 |
Isobar |
Sports client |
37.02 |
|
37.02 |
4 |
17= |
16= |
Hyphen |
Regal shoes |
33.51 |
|
33.51 |
1 |
17= |
16= |
Indigo Consulting |
Danone Digital |
33.51 |
|
33.51 |
1 |
17= |
16= |
WATConsult |
Brussels Airlines (digital) |
33.51 |
|
33.51 |
2 |
17= |
16= |
Langoor |
Goodness! (Digital), Tata Sky (Digital) |
33.51 |
|
33.51 |
3 |
|
|
|
|
|
|
3,954.90 |
456 |
MEDIA AGENCY LEAGUE
Rank This Month |
Rank Last Month |
Agency |
Recent Wins |
Estimated YTD win revenue (Crore) |
Recent losses |
Estimated overall YTD revenue (crore) |
No. of wins |
1 |
1 |
Havas Media |
Sterling Holiday Resorts, Faircent.com |
367.88 |
|
367.88 |
23 |
2 |
2 |
Mindshare |
Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates |
308.78 |
|
303.68 |
24 |
3 |
3 |
Dentsu X |
Car client |
262.26 |
|
262.26 |
4 |
4 |
4 |
MEC |
NMIMS, Phonepe.com, CavinKare, Corvi |
266.3 |
Cigna TTK |
259.81 |
6 |
5 |
5 |
Mediacom |
PayPal, PSA Group Global, Mars, Goibibo, Bosch-Siemens |
176.74 |
|
176.74 |
9 |
6 |
9 |
Lodestar Universal |
BMW, Orient Electric, M.P Birla Group, Duroflex |
120.8 |
|
|
6 |
7 |
7 |
Starcom |
Kraft Heinz, Jeep SEO, Aditya Birla Health Insurance SEO |
111.53 |
|
111.53 |
9 |
8 |
6 |
Lintas Media Group |
Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group |
119.6 |
|
109.54 |
5 |
9 |
10 |
Zenith |
Honeywell, Reliance MF SEO, Nestle Nutrition (performance) |
94.37 |
Foodpanda |
78.46 |
5 |
10 |
|
Maxus |
L'Oreal |
102.95 |
Mathrubhumi |
75.86 |
1 |
11 |
8 |
OMD MudraMax |
Dalmia Cement Bharat, Clicktable, Monster.com Project |
80.27 |
Kraft Heinz |
41.73 |
12 |
12= |
11 |
Famous Innovations |
Ruosh |
20.59 |
|
20.59 |
2 |
13= |
12= |
Bottle Openers |
Carrier |
10.3 |
|
10.3 |
1 |
13= |
12= |
Xposure |
UCWeb |
10.3 |
|
10.3 |
1 |
15 |
19 |
Vizeum |
Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles |
27.94 |
Colors |
9.61 |
7 |
16= |
|
21N78E |
IONA |
6.86 |
|
6.86 |
1 |
17 |
14 |
PHD |
Kazo, HP(digital) |
6.11 |
|
6.11 |
2 |
18 |
15 |
Motivator |
Bajaj Corp |
5.12 |
|
5.12 |
1 |
19 |
18 |
Madison Media |
Nestaway, Uber |
13.73 |
MP Birla Cement |
3.67 |
2 |
20 |
20 |
Carat |
Standard Chartered Bank |
56.23 |
Sony |
-10.79 |
20 |
|
|
|
|
|
|
1,970.10 |
140 |
(Updated at 1500 hours on 1 September to reflect that McCann hasn't won the Ikea India account. Dentsu Impact manages Ikea. R3 has clarified the same to Campaign India.)