Campaign India Team
Aug 24, 2016

New Business League: July 2016 update

JWT stays on top among creative agencies, MullenLowe Lintas Group narrows gap; Mindshare continues to lead media

New Business League: July 2016 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com
 
CREATIVE AGENCY PERFORMANCE LEAGUE 
 
New Rank Last Rank Agency Recent Wins Estimated YTD win revenue (Rs Crore) Recent Losses Estimated overall YTD revenue No. of wins
1 1 J. Walter Thompson Radius, One assist, Gem Field, TGELF 787.79   787.79 114
2 2 Mullen Lowe Lintas Group Syntech Technology - Gionee Mobiles, TravelTriangle 773.89   773.89 41
3 8 McCann Worldgroup Snapdeal.com, Medtronics, Reckitt - DVM,Moov Project 393.13 VIP 379.4 42
4 4 Rediffusion Y&R Pacific Mall, Taj Suraj kund, Taj Gurgaon 377.49   377.49 16
5 5 Ogilvy NFDC & I&B Ministry Project, Vector Technologies, Target Project 426.22 Fiat 323.36 35
6 3 Leo Burnett Star HD, Maharaja Whiteline Project, Bacardi Project 293.12 Sony Entertainment TV 287.98 30
7 6 Publicis + Publicis Ambiance Usha International, IDBI, DTDC, Bayer Project 215.11   215.11 48
8 7 DDB Mudra Enigma Project, Ujjivan, itel Mobile, EKYA Project 216.2 L&T Realty 211.05 44
9 9 Cheil  Fox Life, William Grant & Sons, inshorts (Digital) 142.42   142.42 15
10 10 L&K Saatchi & Saatchi Spencers Apparel, Purvankara 122.21   122.21 16
11 11 Soho Square Faber, Vasmol, Piaggio(Vespa and Aprilia) 82.36   82.36 4
12 13 FCB Jagran Prakashan Brands, Arogya Keralam(Digital), Equitas Holdings 82.36 Siemens 74.57 4
13 --- Contract Advertising YU Televentures, Aviva Life Insurance, BlueStone.com 75.5 Star TV 43.21 5
14= 12 Social Konnect HDFC ERGO(Social Media), Zee TV(Digital) 41.18   41.18 2
14= --- IBD Morisons Baby Dreams, Only Vimal 41.18   41.18 2
16 --- Langoor Krispy Kreme(Digital) 34.32   34.32 2
17 14 Isobar Panasonic (digital) 28.93   28.93 11
18 15 iContract Garnier (Digital) 27.45   27.45 1
19= 16= RK Swamy BBDO Crompton Greaves 20.59   20.59 1
19= 16= Havas Worldwide D'lecta 20.59   20.59 1
19= --- August Communications ZIOX Mobiles 20.59   20.59 1
22 18 Dentsu TI Cycles (Digital), Maruti Suzuki (Digital) 54.91 Cremica 18.88 3
23= 19= Whyness VIP 13.73   13.73 1
23= 19= Madison Asian Paints 13.73   13.73 1
 
MEDIA AGENCY PERFORMANCE LEAGUE
 
New Rank Last Rank Agency Recent Wins Estimated YTD win revenue (Rs Crore) Recent Losses Estimated overall YTD revenue No. of wins
1 1 Mindshare Unichem Laboratories , Equitas Finance, Jamshedpur Continuous & Annealing Processing Company 367.2   367.2 27
2 3 Havas Media The Indian Hotels Company, Inbisco, Save the Children 250.14   250.14 20
3 2 Lintas Media Group Anmol Biscuits, Invesco Asset Management, Prestige Ice Creams 182.77   182.77 5
4 4 Lodestar Universal Mahindra Retail(babyoye.com) Digital, Coca-Cola, Saregama 194 Sony Pictures 139.1 11
5 5 Maxus OLX, Infiniti Retail (Croma), Droom, Tata Motors 142.42 Nikon (Digital) 78.93 4
6 6 PHD Volkswagen, Allianz, Hindsiam Bevs 78.29   78.29 3
7 9 Madison Media Angel Broking, LeEco, Zopper.com, Timesjobs.com, Dixcy 78.93 Amplifon 50.01 5
8 8 Zenith Telenor(Digital), Lenovo, UtsavFashion(Performance Business) 170.9 GPI 46.5 20
9 7 OMD Telenor, Met Life, Kamdhenu Paints, Fineti 69.66 Spice Mobility 42.9 6
10 10 Dentsu Media Electronic Client 39.4 Bridgestone 29.1 7
11 11 Vizeum Warner Brothers Pictures 24.02   24.02 2
12 15 Starcom Merck, Reliance General Insurance, Dabur(Digital) 18.87   18.87 3
13 12 Alliance Vivo 13.73   13.73 1
14 13 Carat IT Client 13.3   13.3 19
15=  14 Foxymoron Ather Energy 10.3   10.3 1
15=  --- Media Kinnect Indiabulls Housing Finance 10.3   10.3 1
15=  --- Hill & Knowlton Aviva Life Insurance 10.3   10.3 1
18 17 MEC Konark Rajhans Estates, TimesJobs(Digital) 7.89 Metlife -4.8 2
19 18 Mediacom Dilmah Tea, Royal Enfield 20.59 Volkswagen -48.04 2

Also read: New Business League: June 2016 update

 
 
Source:
Campaign India

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