Campaign India Team
Mar 26, 2017

New Business League: February 2017 update

Ogilvy continues to lead the creative agency list; MEC tops media agencies

New Business League: February 2017 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Ogilvy JSW Group, EESL, BJP Maharashtra,VIVO Project 243.27   243.27 17
2 5 Publicis + Publicis Ambience Isuzu Motors, Cruise Airconditioners, Games24x7 147.37   147.37 15
3 3 McCann Worldgroup Hero Project, Maruti Udyog Project, Choice Project 124.65   124.65 14
4 2 J. Walter Thompson MRF Limited, PepsiCo, P C Chandra Jewellers, Shell Project 108.43   108.43 19
5 4 Leo Burnett Trident Towels, Isuzu, Bunge 79.94   79.94 10
6 8 Dentsu HT Media, Roca and Parryware, JK Tyres 67.53   67.53 7
7 6 Mullen Lowe Lintas Group Grofers Project, Puravankara Projects, Cytecare Hospitals Project 58.08   58.08 12
8 NA Famous Innovations Ruosh, Taneira 40.21   40.21 2
9 13= Isobar Sports Client 37.02   37.02 4
10 7 Hyphen Regal Shoes 33.51   33.51 1
11= NA Digital F5 Victorinox digital 20.1   20.1 1
11= NA Paperboat Brandworks Lokmat Media 20.1   20.1 1
11= 9= L&K Saatchi & Saatchi Hero Motor Project 20.1   20.1 1
14= 11 21N78E Creative Labs Metropolis Healthcare 13.4   13.4 1
14= 10 RK Swamy BBDO PN Rao 13.4   13.4 1
14= NA WATConsult Brussels Airlines digital 13.4   13.4 1
17 12  DDB Mudra CMR University Project, Centurian Project, MY FM 8.04   8.04 7
18= NA Adlift          
18= NA August Communications          
18= NA Bates141       1,048.60 114

MEDIA AGENCY LIST

Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 3 MEC Phonepe.Com, Cavinkare, Corvi 188.75   188.75 3
2 1 Mindshare Aditya Birla Financial Services, J&K Tourism 87.94   87.94 12
3 4 Starcom Nickelodeon, Mahindra Holidays & Resorts (Digital) 30.89   30.89 2
4 2 Carat Standard Chartered Bank 30.12   30.12 18
5 6= OMD Colors, Lovely Professional University, Cigna TTK 34.32 Standard Chartered Bank 19.24 4
6 6= Lodestar Universal M.P Birla Group 13.73   13.73 1
7 5 Madison Media NestAway 6.86   6.86 1
8 6= PHD HP(digital) 3.43   3.43 1
9= 6= Alliance          
9= 6= Dentsu Media          
9= 6= FoxyMoron          
9= 6= Havas Media          
9= 6= Hill & Knowlton          
9= 6= Lintas Media Group        
9= 6= Media Kinnect          
9= 6= MediaCom          
9= 6= Zenith          
18 6= Maxus     Cigna TTK -3.14 0
19 6= Vizeum     Colors -18.32 0
            359.5 42

 

Source:
Campaign India

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