Campaign India Team
Sep 26, 2017

New Business League: August 2017 update

JWT and Havas continue to lead

New Business League: August 2017 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 J Walter Thompson Milton, Hyundai Motors Project, Exide Life Project 748.36 Horlicks 741.66 96
2 2 Ogilvy India First Insurance, Andhra Pradesh Government Project, Alcove Developers LLP 681.88   681.88 55
3 7 Leo Burnett Fiat (SI), SBI Life Insurance, Amazon project, Syntex 450.82   450.82 65
4 6 McCann Worldgroup Jindal Steel, Udacity, Indchemie Project 299.23   299.23 40
5 3 MullenLowe Lintas Group Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax 289.9 Croma 283.2 34
6 5 DDB Mudra Puma Digital, Paras Dairy, Pepsi Project, Uber 272.42   272.42 95
7 4 Publicis + Publicis Ambience Zee TV, Big FM, N K Proteins Project 292.88 Times Group 268.02 29
8 8 Rediffusion Y&R Jamshedpur Football Club, Sangbad Pratidin, Honeywell Building Technology Project 201.38   201.38 11
9 9 Dentsu MTR Foods and Orkla, Panasonic Project, Jones Lang LaSalle Residential 151.54   151.54 18
10 10 L&K Saatchi & Saatchi Hero Salute, Sterling Holidays, Tata Realty & Infrastructure, Amway, Bauli Confectionery 119.65   119.65 13
11 11 Digital F5 BMW Motorrad, Victorinox (Digital), Adlabs Imagica, Livpure(Digital) 87.12   87.12 5
12= 12 Wieden & Kennedy Budweiser, Haywards 5000, Dalmia Cement 67.02   67.02 4
12= 13 Social Kinnect Indiabulls Ventures, IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 67.02   67.02 5
12= 17= Langoor EPSON (Digital), Goodness! (Digital), Tata Sky (Digital) 67.02   67.02 4
15 14 Famous Innovations Ruosh, Taneira, Livpure 46.91   46.91 3
16 15 iCubesWire Sanghi Cement(Digital) 40.21   40.21 2
17 16 Isobar Sports Client 37.27   37.27 6
18= 17= Hyphen Regal Shoes 33.51   33.51 1
18= 17= Indigo Consulting Danone Digital 33.51   33.51 1
18= 17= WATConsult Brussels Airline Digital 33.51   33.51 1
            4,736.40 555
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Havas Media Sharekhan, Bajaj Finserv, Glen Home Appliances 415.76   415.76 28
2 4 MEC NMIMS, Phonepe.Com, Cavinkare, Corvi 369.26 Cigna TTK 335.67 7
3 3 Dentsu X Car Client 316.49   316.49 7
4 5 Mediacom Verse Innovation, PayPal, PSA Group Global, Mars, Goibibo 228.21   228.21 11
5 6 Lodestar Universal Bank of India, BMW, Orient Electric, M.P Birla Group, Duroflex 207.23   207.23 8
6 2 Mindshare IBM, Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates 319.07 Godrej & Boyce 206.75 25
7 7 Starcom Godrej & Boyce, Lenskart, BookMyShow 217.92   191.11 12
8 11 OMD MudraMax Amagi, Tata Hitachi, Dalmia Cement Bharat, Clicktable 140.75 Kraft Heinz 102.22 14
9 8 Lintas Media Group Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group 119.6 Bajaj Finserv 92.79 4
10 9 Zenith Honeywell, Reliance MF SEO, Nestle Nutrition (performance) 94.37 FoodPanda 78.46 5
11 12 Famous Innovations Ruosh 20.59   20.59 2
12= 13= Bottle Openers Carrier 10.3   10.3 1
12= 13= Xposure UCWeb 10.3   10.3 1
14 15 Vizeum Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles 27.94 Colors 9.61 1
15 16 21N78E IONA 6.86   6.86 1
16 17 PHD Kazo, HP(digital) 6.11   6.11 2
17 18 Motivator Bajaj Corp 5.12   5.12 1
18 19 Madison Media NestAway, Uber 13.73 MP Birla Cement 3.67 2
19 20 Carat Standard Chartered Bank 56.23 Sony -10.79 20
            2,236.50 158

 

Source:
Campaign India

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