Campaign India Team
Sep 26, 2016

New Business League: August 2016 update

MullenLowe Lintas Group takes lead from J. Walter Thompson; Mindshare continues to lead among media agencies

New Business League: August 2016 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com
 
CREATIVE AGENCY PERFORMANCE LEAGUE 
 
New Rank Last Rank Agency Recent Wins  Estimated YTD win revenue (Rs Crore)  Recent losses Estimated overall YTD revenue No. of wins
1 2 MullenLowe Lintas Group TravelTriangle, Ayurwin Pharma, Bajaj ADHO, Varmora Granito 926.1   926.1 46
2 1 J. Walter Thompson Gupta Power & Infrastructure, LoyalTextiles, Nerolac Paints 849.94   849.94 130
3 4 Rediffusion Y&R Presidency University, Lux Hoisery -ONN and Lyra 418.67   418.67 18
4 3 McCann Worldgroup Dabur Project, Cox & Kings, BMGFProject 426.98 VIP 413.25 51
5 5 Ogilvy & Mather Bata India, Alkem Laboratories,Essel Group Project 457.11 Fiat 354.24 38
6 6 Leo Burnett Star HD, Maharaja WhitelineProject, Bacardi Project 293.12 Sony Entertainment TV 287.98 30
7 8 DDB Mudra Vitalic Nutrition, Intex, NetMed 235.08 L&T Realty 229.93 51
8 7 Publicis + Publicis Ambiance Usha International, IDBI, DTDC,Bayer Project 215.11   215.11 48
9 10 L&K Saatchi & Saatchi Allied Blenders & Distillers, StarCosmetics, SREI 145.7   145.7 20
10 9 Cheil Fox Life, William Grant & Sons,inshorts (Digital) 142.42   142.42 15
11 17 Isobar Panasonic(Digital) 133.89   133.89 28
12 11 Soho Square Faber, Vasmol, Piaggio(Vespa andAprilia) 82.36   82.36 4
13 12 FCB Jagran Prakashan Brands, ArogyaKeralam(Digital), Equitas Holdings 82.36 Siemens 74.57 4
14 22 Dentsu TI Cycles (Digital), Maruti Suzuki(Digital) 86.18 Cremica 50.15 5
15 13 Contract YU Televentures, Aviva LifeInsurance, BlueStone.com 75.5 Star TV 43.21 5
16= 14= Social Kinnect HDFC ERGO(Social Media), ZeeTV(Digital) 41.18   41.18 2
16= 14= IBD Morisons Baby Dreams, Only Vimal 41.18   41.18 2
18= 16 Langoor Krispy Kreme(Digital) 34.32   34.32 2
18= - Wieden+Kennedy Delhi Tourism 34.32   34.32 1
20 18 iContract Garnier (digital) 27.45   27.45 1
21= 19 RK Swamy BBDO Crompton Greaves 20.59   20.59 1
21= 20 Havas Worldwide D'lecta 20.59   20.59 1
21= 21 August Communications ZIOX Mobiles 20.59   20.59 1
24 23 Whyness  VIP 13.73   13.73 1
            4621.5 505
 
MEDIA AGENCY PERFORMANCE LEAGUE
 
New Rank Last Rank Agency Recent Wins  Estimated YTD win revenue (Rs Crore)  Recent losses Estimated overall YTD revenue No. of wins
1 1 Mindshare Diageo India, Bandhan Bank,Federal bank 480.45   480.45 31
2 2 Havas Media Taj Hotels, The Indian HotelsCompany, Inbisco, Save theChildren 281.03   281.03 21
3 3 Lintas Media Group Anmol Biscuits, Invesco AssetManagement, Prestige Ice Creams 182.77   182.77 5
4 4 Lodestar Universal Mahindra Retail(babyoye.com)Digital, Coca-Cola, Saregama 194 Sony Pictures 139.1 11
5 6 PHD Volkswagen, Allianz, Hindsiam Bevs,Fossil 79.9   79.9 4
6 5 Maxus OLX, Infiniti Retail (Croma), Droom,Tata Motors 142.42 Nikon (Digital) 78.93 4
7 7 Madison Media Angel Broking, LeEco, Zopper.com,Timesjobs.com, Dixcy 78.93 Amplifon 50.01 5
8 8 Zenith Telenor (Digital), Lenovo, Abof,Hatsun Agro,UtsavFashion (PerformanceBusiness) 170.9 GPI 46.5 20
9 9 OMD Telenor, Met Life, Kamdhenu Paints,Fineti 69.66 Spice Mobility 42.9 6
10 11 Vizeum Warner Brothers Pictures, TCTMobile 41.9   41.9 3
11 10 Dentsu Media Electronic Client 40.26 Bridgestone 29.96 21
12 12 Starcom Merck, Reliance General Insurance,Dabur(Digital) 18.87   18.87 3
13 13 Alliance Vivo 13.73   13.73 1
14 14 Carat IT client 13.3   13.3 19
15= 15= FoxyMoron Ather Energy 10.3   10.3 1
15= 15= Media Kinnect Indiabulls Housing Finance 10.3   10.3 1
15= 15= Hill & Knowlton Aviva Life Insurance 10.3   10.3 1
18 18 MEC TNPL, Ashtapathy Health Care,Konark Rajhans Estates 16.13 MetLife 3.43 5
19 19 MediaCom Dilmah Tea, Royal Enfield 20.59 Volkswagen -48.04 2
            1,485.60 164

 

Source:
Campaign India

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