Campaign India Team
Sep 26, 2016

New Business League: August 2016 update

MullenLowe Lintas Group takes lead from J. Walter Thompson; Mindshare continues to lead among media agencies

New Business League: August 2016 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com
 
CREATIVE AGENCY PERFORMANCE LEAGUE 
 
New Rank Last Rank Agency Recent Wins  Estimated YTD win revenue (Rs Crore)  Recent losses Estimated overall YTD revenue No. of wins
1 2 MullenLowe Lintas Group TravelTriangle, Ayurwin Pharma, Bajaj ADHO, Varmora Granito 926.1   926.1 46
2 1 J. Walter Thompson Gupta Power & Infrastructure, LoyalTextiles, Nerolac Paints 849.94   849.94 130
3 4 Rediffusion Y&R Presidency University, Lux Hoisery -ONN and Lyra 418.67   418.67 18
4 3 McCann Worldgroup Dabur Project, Cox & Kings, BMGFProject 426.98 VIP 413.25 51
5 5 Ogilvy & Mather Bata India, Alkem Laboratories,Essel Group Project 457.11 Fiat 354.24 38
6 6 Leo Burnett Star HD, Maharaja WhitelineProject, Bacardi Project 293.12 Sony Entertainment TV 287.98 30
7 8 DDB Mudra Vitalic Nutrition, Intex, NetMed 235.08 L&T Realty 229.93 51
8 7 Publicis + Publicis Ambiance Usha International, IDBI, DTDC,Bayer Project 215.11   215.11 48
9 10 L&K Saatchi & Saatchi Allied Blenders & Distillers, StarCosmetics, SREI 145.7   145.7 20
10 9 Cheil Fox Life, William Grant & Sons,inshorts (Digital) 142.42   142.42 15
11 17 Isobar Panasonic(Digital) 133.89   133.89 28
12 11 Soho Square Faber, Vasmol, Piaggio(Vespa andAprilia) 82.36   82.36 4
13 12 FCB Jagran Prakashan Brands, ArogyaKeralam(Digital), Equitas Holdings 82.36 Siemens 74.57 4
14 22 Dentsu TI Cycles (Digital), Maruti Suzuki(Digital) 86.18 Cremica 50.15 5
15 13 Contract YU Televentures, Aviva LifeInsurance, BlueStone.com 75.5 Star TV 43.21 5
16= 14= Social Kinnect HDFC ERGO(Social Media), ZeeTV(Digital) 41.18   41.18 2
16= 14= IBD Morisons Baby Dreams, Only Vimal 41.18   41.18 2
18= 16 Langoor Krispy Kreme(Digital) 34.32   34.32 2
18= - Wieden+Kennedy Delhi Tourism 34.32   34.32 1
20 18 iContract Garnier (digital) 27.45   27.45 1
21= 19 RK Swamy BBDO Crompton Greaves 20.59   20.59 1
21= 20 Havas Worldwide D'lecta 20.59   20.59 1
21= 21 August Communications ZIOX Mobiles 20.59   20.59 1
24 23 Whyness  VIP 13.73   13.73 1
            4621.5 505
 
MEDIA AGENCY PERFORMANCE LEAGUE
 
New Rank Last Rank Agency Recent Wins  Estimated YTD win revenue (Rs Crore)  Recent losses Estimated overall YTD revenue No. of wins
1 1 Mindshare Diageo India, Bandhan Bank,Federal bank 480.45   480.45 31
2 2 Havas Media Taj Hotels, The Indian HotelsCompany, Inbisco, Save theChildren 281.03   281.03 21
3 3 Lintas Media Group Anmol Biscuits, Invesco AssetManagement, Prestige Ice Creams 182.77   182.77 5
4 4 Lodestar Universal Mahindra Retail(babyoye.com)Digital, Coca-Cola, Saregama 194 Sony Pictures 139.1 11
5 6 PHD Volkswagen, Allianz, Hindsiam Bevs,Fossil 79.9   79.9 4
6 5 Maxus OLX, Infiniti Retail (Croma), Droom,Tata Motors 142.42 Nikon (Digital) 78.93 4
7 7 Madison Media Angel Broking, LeEco, Zopper.com,Timesjobs.com, Dixcy 78.93 Amplifon 50.01 5
8 8 Zenith Telenor (Digital), Lenovo, Abof,Hatsun Agro,UtsavFashion (PerformanceBusiness) 170.9 GPI 46.5 20
9 9 OMD Telenor, Met Life, Kamdhenu Paints,Fineti 69.66 Spice Mobility 42.9 6
10 11 Vizeum Warner Brothers Pictures, TCTMobile 41.9   41.9 3
11 10 Dentsu Media Electronic Client 40.26 Bridgestone 29.96 21
12 12 Starcom Merck, Reliance General Insurance,Dabur(Digital) 18.87   18.87 3
13 13 Alliance Vivo 13.73   13.73 1
14 14 Carat IT client 13.3   13.3 19
15= 15= FoxyMoron Ather Energy 10.3   10.3 1
15= 15= Media Kinnect Indiabulls Housing Finance 10.3   10.3 1
15= 15= Hill & Knowlton Aviva Life Insurance 10.3   10.3 1
18 18 MEC TNPL, Ashtapathy Health Care,Konark Rajhans Estates 16.13 MetLife 3.43 5
19 19 MediaCom Dilmah Tea, Royal Enfield 20.59 Volkswagen -48.04 2
            1,485.60 164

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Kwality Walls ad comes under fire for typecasting girl
Premium
1 day ago

Kwality Walls ad comes under fire for typecasting girl

The ad by consumer goods giant Hindustan Unilever is criticised on social media for typecasting a girl who successfully made her first round roti

Premium
R.I.P. Sanjit Shastri
Premium
1 day ago

R.I.P. Sanjit Shastri

The founder of Beehive Communications passed away on 21 September

Premium
Famous Innovations bags Doms' creative mandate
Premium
1 day ago

Famous Innovations bags Doms' creative mandate

Account won post a multi-agency pitch

Premium
Weekend Wrap: 22 September
Premium
1 day ago

Weekend Wrap: 22 September

In the news: Apollo Tyres, CP Plus, iCubesWire, ITW Blitz, Manforce Condoms, PG Communication