New Business League: April 2017 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].  

 

CREATIVE AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated OverallYTD Win Revenue (crore)	No. of wins
1	1	J. Walter Thompson	Vedanta, Wills Lifestyle, Spencer's Retail	517.09		517.09	60
2	2	Ogilvy	Parakh Agro, Star Sports Pro Kabbadi Project, ABP News Project	340.1		340.1	26
3	5	McCann Worldgroup	Sony Electronics, National Skill Development, Roopa & Co Ltd	214.29		214.29	27
4	3	MullenLowe Lintas Group	Go Daddy, MTV Beats Project, Vivo Mobiles Project	216.18	Croma	209.48	31
5	6	Leo Burnett	Amazon Prime Project, Garnier/Loreal India, Emami Agrotech	144.24		144.24	19
6	4	Publicis + Publicis Ambience	Isuzu Motors, Cruise Airconditioners, Games24x	147.37	MT Educare	143.24	15
7	11=	Rediffusion Y&R	News18.com	113.93		113.93	5
8	8	L&K Saatchi & Saatchi	Tata Realty & Infrastructure, Amway, Bauli Confectionery	82.28		82.28	7
9	7	Dentsu	Toonz India, HT Media, Roca and Parryware, JK Tyres	72.89		72.89	8
10	23	DDB Mudra	CMR University Project, Centurian Project, MY FM	56.96		56.96	23
11	9	Famous Innovations	Ruosh, Taneira, Livpure	46.91		46.91	3
12	15=	Digital F5	Victorinox digital, Adlabs Imagica	40.21		40.21	2
13	10	Isobar	Sports Client	37.02		37.02	4
14=	11=	Hyphen	Regal Shoes	33.51		33.51	1
14=	11=	Indigo Consulting	Danone Digital	33.51		33.51	1
14=	17=	WATConsult	Brussels Airlines digital	33.51		33.51	1
14=	17=	SocialKinnect	Everyuth Naturals Digital, Safari Bags Digital, Jealous 21	33.51		33.51	3
18	14	Paperboat Brandworks	s Lokmat Media, Croma	26.81		26.81	2
19=		iCubesWire	Sanghi Cement Digital	20.1		20.1	1
19=		BC Webwise	KEI Industries	20.1		20.1	1

 

MEDIA AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated OverallYTD Win Revenue (crore)	No. of wins
1	3	Havas Media	Patanjali Project, Malabar Gold, Swiggy.com	332.88		332.88	18
2	1	MediaCom	Goibibo, Bosch-Siemens, Make My Trip, Luxehues, Brand USA	259.1		259.1	7
3	4	Dentsu Media	Car client	254.74		254.74	3
4	5	Mindshare	Safillo, JSW Jaigarh Port, Aditya Birla Financial Services, J&K Tourism	235.51		235.51	16
5	2	MEC	NMIMS, Phonepe.Com, Cavinkare, Corvi	190.81		190.81	4
6	7	Lodestar Universal	M.P Birla Group, Duroflex, RP Sanjiv Goenka Group	71.04		71.04	5
7	6	Maxus	Indian Premier League	68.64	Cigna TTK	65.49	1
8	8	Lintas Media Group	Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group	50.96		50.96	3
9	11	Zenith	Citrus Pay and LazyPay, Lactalis	48.04	Swarovski India	42.52	2
10	9	Starcom	Luminous, Nickelodeon, Mahindra Holidays & Resorts (Digital)	41.18		41.18	3
11	13	OMD	Mahesh Oil Project, Colors, Lovely Professional University	52.64	Standard Chartered Bank	37.56	6
12	10	Carat	Standard Chartered Bank	30.12		30.12	18
13	12	Famous Innovations	Ruosh	20.59		20.59	2
14		Bottle Openers	Carrier	10.3		10.3	1
15	15	PHD	Kazo, HP (digital)	6.11		6.11	2
16=	16=	Alliance
16=	16=	Media Kinnect
18	14	Madison Media	Nestaway	6.86	MP Birla Cement	-3.19	1
19	19	Vizeum			Colors	-18.32	0
						1627.4	92