Arati Rao
May 09, 2011

Network18 launches Firstpost.com

The digital newsroom is built on the fundamentals of blogging and the quick post, user interaction, discussion and debate

Network18 launches Firstpost.com

Network18 has announced the launch of Firstpost.com, an online news and views website that is said to be accessible across platforms and devices. Called a “digital newsroom”, Firstpost.com is built on the fundamentals of blogging and the quick post, user interaction, discussion and debate. It will be harness the skill of writer-editors across the country and the globe, viewed as experts by the company, and will cover Current Affairs, Politics, World, Business, Investing, Economy, Ideas, Living, Bollywood and Sports.  

Speaking on the launch of Firstpost.com, Lakshmi Narasimhan, chief executive officer, Web18, said, “The Network18 group is committed to News and internet. And Firstpost.com is a happy confluence of both. This product uses the unique strengths of the medium and will enrich news consumption across platforms.”

R. Jagannathan, editor, Web18, said, “India is ready for high-quality web journalism. The problem with news today is that there is too much of it. What we need is to make sense of it all. That’s what Firstpost will seek to do: distill what is relevant and offer it in a consumable template. In other media, news and views are often a one-way broadcast to the reader or viewer. In the digital world, Firstpost will seek to co-create news in partnership with the reader/viewer/ listener.”

Durga Raghunath, vice president - products, Web18, added, “Firstpost will always put the user and reader first. In asking the tough questions, encouraging debate, talking to our readers, we will let every user interaction guide us. We have built a mobile global newsroom because we think the ways of digital journalism allow us that liberty. We hope that our design and production will make the user do more than she has done before with news on the web.”

Source:
Campaign India

Related Articles

Just Published

Premium
Nishi Kant joins Dentsu Webchutney as EVP and branch head - Mumbai
Premium
1 day ago

Nishi Kant joins Dentsu Webchutney as EVP and ...

Rejoins the agency he left in 2014

Premium
Syska says, trim away your limitations
Premium
1 day ago

Syska says, trim away your limitations

The campaign has been created by IBD India

Premium
Pick of the Week: Maruti WagonR
Premium
2 days ago

Pick of the Week: Maruti WagonR

The film stands out for the element of surprise

Premium
Bharti Airtel to acquire Telenor
Premium
2 days ago

Bharti Airtel to acquire Telenor

Acquisition is subject to regulatory approvals