Rediffusion Y&R has brought in Navonil Chatterjee as chief strategy officer. Chatterjee joins the agency from J. Walter Thompson where he was VP and executive planning director for the agency's Bengaluru office. Chatterjee will report to Dhunji S Wadia, group president, Rediffusion Y&R.
Wadia said, “Our number one priority is to focus on strategic thinking that will help us create breakthrough work. And I can confidently say that in Navonil, we have the best in the industry to lead our strategic planning. I have known and worked with him before. He has a real respect for good ideas, great work and results. He is a bit of an 'Un-Planner' since he is extremely cynical about conventional research and over-intellectualisation, and prefers simplicity above all else. We have now strengthened the core team at Rediffusion-Y&R with Rahul Jauhari, JD (Jaideep Mahajan) and Navonil.”
Chatterjee said, "There seems to be a renewed vigour and buzz around the place with the new leadership team coming on board and new hires. From the outside I have always perceived Rediffusion as this spunky kind of place, which delivers good creative work. Also, I have worked very successfully with Dhunji in the past, so looking forward to forming a great partnership with him and Rahul (CCO). And as far as I am concerned, I strongly believe that passion makes the world go round, and that's what I intend to bring to the table. The rest should follow."