Campaign India Team
Feb 23, 2011

Muthoot Group to be main team sponsors of Delhi Daredevils

Marketing and promotion agency Creatigies Communications helped forge the partnership

Muthoot Group to be main team sponsors of Delhi Daredevils

The Muthoot Group has signed on as the main team sponsor of the Delhi Daredevils for the Indian Premier League. The fourth edition of the IPL is due to start on April 8, 2011. Marketing and promotion agency Creatigies Communications aided in the forging of the partnership.

“We are indeed delighted that the Muthoot Group is coming on board as the Main Team sponsor of the Delhi Daredevils. We have had a great association with The Muthoot Group and we believe that this to be an ideal long-term partner for Delhi Daredevils,” said Amrit Mathur, chief operating officer, Delhi Daredevils.

Alexander George Muthoot, director, Muthoot Group, said, “IPL is by far the biggest sporting spectacle in India and has got bigger and better each year. Last year, The Muthoot Group was associated with Delhi Daredevils and we are happy to continue this partnership for the coming years too. For us at The Muthoot Group we look at this association with Delhi Daredevils to grow from strength to strength.”

Navroze D. Dhondy, founder and managing director, Creatigies Communications, said, “Having a partnership blossom is something which makes us all at Creatigies very proud. Last year Muthoot sampled the IPL and the Daredevils, and this time went for the main-course. Muthoot has valued the relationship with Daredevils and invested in the association to ensure greater value to both sides.”

Source:
Campaign India

Related Articles

Just Published

Premium
Pick of the Week: SonyLIV #WohHaareNahin
Premium
1 day ago

Pick of the Week: SonyLIV #WohHaareNahin

Here's why this one stands out

Premium
Weekend Wrap: 26 August 2016
Premium
1 day ago

Weekend Wrap: 26 August 2016

In the news: Havas Media Group, MindShift Interactive, Suzuki, iCubeswire, adidas, Jack Daniels, Internet Moguls, naughtyme.in, Skore

Premium
T.O.M. Tweekend
Premium
1 day ago

T.O.M. Tweekend

Some tweets that caught our attention this week

Premium
Swachh Bharat awakens India to use of toilets with humour, terms it true progress
Premium
1 day ago

Swachh Bharat awakens India to use of toilets with ...

Watch the ad films conceptualised by McCann Worldgroup here