Campaign India Team
Jan 29, 2014

MRUC reveals Indian Readership Survey 2013 findings

Urges refrain from comparison to past IRS data, given substantial changes to methodology and expanded sample

campaign-india/content/20160517211428318506_20110314073449_IRS.gif

After a hiatus of nearly a year, MRUC and RSCI have released the findings of the Indian Readership Survey (IRS) for 2013.

Nielsen was mandated with conducting the survey. IRS 2013 covered a sample of more than 235,000 households across India including 75,000 rural households.

Ravi Rao, Chairman, MRUC, said, “Today is a momentous day for us. It is incredible the way this study was conducted for which I would specially like to applaud Paritosh Joshi and Lynn de Souza. I would like to restate that one must not compare this data with the earlier surveys as this data is unique and very different. The way forward would be to compare the findings with the survey (findings) that will be out in the next quarter.”

Paritosh Joshi, chairman of the technical committee, MRUC, said, “The short point of this IRS Survey is that it is transformational. It will bring in a sea change in the industry  much like the way Bill Gates did with the introduction of the Windows software. The journey began less than a year ago and has now borne fruit. The vision for IRS is to be district level rural urban reporting. This is the intent for the future.”

The findings, projected to population estimates as per The Census of India 2011 for the first time, are as under:

Top 10 Hindi Dailies

Top 10 English Dailies

 

Top 10 Language Dailies

 

Top 10 Hindi Magazines

 

Top 10 English Magazines

 

Top 10 Language Magazines

 

 

Related Articles

Just Published

Premium
The history of Yahoo in seven ads
Premium
9 hours ago

The history of Yahoo in seven ads

The future is uncertain for the battered tech giant, but its advertising heyday is long gone

Premium
Campaign Agency of the Year 2016 now open for entries
Premium
10 hours ago

Campaign Agency of the Year 2016 now open for entries

Early entry deadline is 28 September; South Asia leg to be hosted in Mumbai

Premium
Domino’s looks to bite into all-day dining market with BurgerPizza
Premium
11 hours ago

Domino’s looks to bite into all-day dining market ...

S Murugan Narayanswamy, SVP – marketing, says launch based on insight that pizza has become meal replacement

Premium
Fevikwik sticks to humour, finds hockey goal with ‘total control’
Premium
22 hours ago

Fevikwik sticks to humour, finds hockey goal with ...

Watch the ad film conceptualised by Ogilvy & Mather here