Media services agency, Maxus that is being merged with MEC and rechristened Wavemaker won the title of the Digital agency of the year at the Big Bang Awards held in Bangalore on Friday.
The Social Street was named Creative Agency of the Year. Mindshare was the Media agency of the year and Artilligence Mumbai won the Healthcare Agency of the Year.
Bangalore-based client Gokaldas Images won the Client of the Year Award winning across several
Sanchayeeta Verma, President Ad Club Bangalore and Managing Partner, Maxus, South India and South Asia, said, “We had unprecedented interest and participation in Big Bang Awards this year and the effort was to have a meaningful and enriching event for our media, creative and marketing fraternity.”
This year, the Big Bang awards were presented under four major categories – creative, media (including data and tech), digital, and health. The awards assessment involved an online jury selection process.
Over 49 senior advertising, marketing, media, PR and digital industry experts and thought
leaders were part of the jury. “We used a sophisticated online jury process. Every jury member scores independently based on the facts presented in the entry form. No jury member knows who else is in his group and the identity of the entrant”, explained, Arvind Kumar, executive director of The Ad Club Bangalore.