Campaign India Team
Jul 23, 2013

Manmeet Vohra joins the Tata Starbucks venture as director - marketing and category

Vohra moves in place of Sushant Dash, who has been appointed global brand director of Tata Global Beverages

Manmeet Vohra joins the Tata Starbucks venture as director - marketing and category

Tata Starbucks, the 50:50 joint venture between Starbucks Coffee Company and Tata Global Beverages, has announced the appointment of Manmeet Vohra as director - marketing and category. She joins the company from Tag Heuer, where she was marketing director.

She replaces Sushant Dash, who will continue as global brand director at Tata Global Beverages. Vohra will report to Avani Davda, CEO, Tata Starbucks.

Davda said, “Sushant has played an integral role in launching Starbucks in India and delivering the Starbucks experience to Indian consumers. His commitment and contribution to our business has been invaluable and we wish him the very best in his new endeavour. We are extremely pleased to welcome Manmeet to her new role at Tata Starbucks Limited.  Her forward-thinking brand sensibility and cross-channel marketing expertise will continue to push us toward building a strong presence in this dynamic market.”

On her appointment, Vohra said, “This is an exciting time in Starbucks’ journey in India and I am looking forward to bringing my passion for elevating the customer experience to this iconic brand. I am humbled to be a part of Tata Starbucks Limited - a partnership between two strong companies that share common values of responsible business ethics and commitment to community.”
 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Jabong brings in some swag into its sale
Premium
10 hours ago

Jabong brings in some swag into its sale

Watch the film conceptualised by Happy Mcgarrybowen here

Premium
Olive Crown Awards 2018: Last date for entries
Premium
11 hours ago

Olive Crown Awards 2018: Last date for entries

The awards promote advertising that is environmentally conscious

Premium
Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Premium
14 hours ago

Bangladesh, Mongolia, Sri Lanka among fast-growing ...

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020

Premium
Delna Sethna elevated as CCO by L+K Saatchi & Saatchi
Premium
14 hours ago

Delna Sethna elevated as CCO by L+K Saatchi & Saatchi

Now a single leadership has emerged for creative department that earlier had three creative leaders. Victor Charles takes on the role of an executive director focusing on business development and integration