Panasonic has appointed Makani Creatives to handle the creative duties for its smart phone business in India. The agency won the account post a multi-agency pitch.
Sarthak Seth, head, brand and marketing communications, Panasonic India, said, “We were on the lookout for a partner who understands youth insight – and the role that a smartphone plays in their life, notwithstanding the values of an iconic brand like ours. It’s on this very basis and qualities that Makani Creatives has bagged our pitch. Under the initial creative duties, the agency has helped conceptualise and execute the launch of our latest series of Smartphone- Panasonic ELUGA A3 and A3 Pro”
Sameer Makani, MD, Makani Creatives, said, “We are super excited and thankful to Panasonic for this opportunity. This will be our agency’s foray into the telecom space and that too with a brand as magnanimous as Panasonic, a brand that we have all grown up to. In today’s cluttered market, Panasonic is on its way to creating its own unique identity and we are glad to be a part of this journey”.