Madison World has just announced the launch of its experiential unit – Turnt.
The unit that will focus on events, activations, exhibitions and field marketing will be headed by Sunny Vohra. Vohra joined the agency seven months ago from GroupM.
Turnt has offices in Mumbai, Delhi and Bengaluru. The unit aims to provide 360 degree integrated plans with strategic and research based insights to effectively bring together brands and their target audience.
According to a statement from the agency, Turnt is a newly coined word that emerged in the US, used by the millennials to describe the feeling when someone is excessively excited or is high on life.
Sam Balsara, chairman and managing director, Madison World, said, “I am delighted that under the leadership of Sunny Vohra, Madison Turnt has got off to a great start. More and more clients are discovering the power of experiential marketing, so our timing for the launch of Turnt is most appropriate.”
Vikram Sakhuja, group CEO Madison Media and OOH, said, "Experiencing a brand is one of the most immersive forms of brand engagement. I am excited to be launching Madison Turnt – our new age experience company which combines the physical with digital, data and social. Sunny Vohra who leads Turnt is a transformational marketer and in a short time has built some exciting experiences for Brands".
Vohra added, “We started a new journey under our new identity 'TurnT' six months back with a young and dynamic team. We are now truly off the block, having created meaningful experiences for a host of brands and we are truly excited about the future. It has been a privilege working under the mentorship of Sam and Vikram as they push the envelope and bring out the best in us as a Unit.”
Turnt has been working with clients that include Vivo, Nissan, Britannia, Michelin, Reebok, Roca, LinkedIn, Marico, LG, Philips, Kohler, JSW, Toyota, Raymond, Renault, Asian Paints, Dabur, CNBC, Godrej, Pidilite, Tata Motors and Croma.