Campaign India Team
Apr 30, 2014

L&T ropes in Interbrand India

London and Mumbai offices to handle branding of infra major’s Hyderabad Metro Project

L&T ropes in Interbrand India
L&T has appointed Interbrand India to handle branding of the infrastructure major’s Hyderabad Metro Project. The consultancy’s offices in Mumbai and London will carry out the assignment.
 
VB Gadgil, CEO and MD, L&T Metro, said, "We are quite excited to get Interbrand on board for this prestigious assignment of creating the brand identity of our Transit oriented development business. They did display both their ideas and strategic rigor for what they are known for during their pitch presentation. However more than that it was clarity of thought, good comprehension of the brief and their enthusiasm which won them the business. We look forward to them gelling well with our organisation and taking our vision forward and reshaping it in a unique and compelling way."
 
Ashish Mishra, managing director, Interbrand India said, "We believe branding needs to create value. Which is why the strategic definition process is important. How would branding create a premium for the land parcels over and above the market rates, how would it create and sustain preference among the stakeholders across the retail or hospitality formats ¿ these are the key questions it all boils down to. So clearly our approach doesn't limit itself to the expression side of design and communications that the Indian market is familiar with. We encourage our partners to see branding from an ROI perspective and L&T is a progressive organisation that appreciates it."
 
O&M handles the creative duties for L&T Infrastructure, while DDB MudraMax handles media.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Kwality Walls ad comes under fire for typecasting girl
Premium
11 hours ago

Kwality Walls ad comes under fire for typecasting girl

The ad by consumer goods giant Hindustan Unilever is criticised on social media for typecasting a girl who successfully made her first round roti

Premium
R.I.P. Sanjit Shastri
Premium
17 hours ago

R.I.P. Sanjit Shastri

The founder of Beehive Communications passed away on 21 September

Premium
Famous Innovations bags Doms' creative mandate
Premium
17 hours ago

Famous Innovations bags Doms' creative mandate

Account won post a multi-agency pitch

Premium
Weekend Wrap: 22 September
Premium
17 hours ago

Weekend Wrap: 22 September

In the news: Apollo Tyres, CP Plus, iCubesWire, ITW Blitz, Manforce Condoms, PG Communication