Campaign India Team
Mar 21, 2013

Lowe Lintas, Interactive Avenues enter exclusive partnership

Development follows IPG Mediabrands' acquisition of the digital agency

Lowe Lintas, Interactive Avenues enter exclusive partnership

Lowe Lintas & Partners and Interactive Avenues announced today, an exclusive partnership intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients.

This news comes close on the heels of the announcement of the acquisition of Interactive Avenues by IPG Mediabrands, the media holding company within Interpublic Group (IPG), the holding company of Lowe Lintas & Partners.

With a team of close to 200 people, Interactive Avenues caters to about 200 advertisers from its offices in Mumbai, Delhi and Bengaluru.

“We were on the lookout for a partner who could complement our brand teams and enhance our execution and delivery capabilities on the digital medium. And we found Interactive Avenues perfectly placed to do so. I am also acutely aware of the fact that clients are getting increasingly frustrated about having to deal with multiple partners who are operating at varying levels of brand familiarity and brand management skills to optimally manage their brands’ various engagement needs,” said Joseph George, CEO, Lowe Lintas & Partners, in an official statement.

“Lowe Lintas & Partners is one of the most respected creative agencies in India and we hope to be able to improve our digital offering by working closely with them. Working with Lowe Lintas & Partners also presents a great opportunity for us to work with some of the best brands in the business” added Amar Deep Singh, CEO, Interactive Avenues.

George added that planners, creatives  and digital/social media planners within Lowe Lintas & Partners will work closely with specialist teams at Interactive Avenues to provide creative strategy, content, SEO, SEM, social media management, mobile, technical development, and online media planning and buying to clients.

Source:
Campaign India

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