L&K Saatchi & Saatchi has bagged the creative mandate of the Siemens brand of home appliances, a part of BSH Home Appliances. The account was won following a multi-agency pitch.
Anil S Nair, CEO and managing partner, L&K Saatchi & Saatchi, said, “Siemens is a very respected brand in the home appliances category and we are honoured that they have chosen us to be their creative partner. We hope to work closely with the marketing team to strengthen their leadership in the premium segment in the coming years.”
Bhavya Shah, head – brand marketing, BSH Home Appliances, said, “We are glad to welcome onboard L&K Saatchi & Saatchi to manage the mainline creative services of Siemens appliances in India. We as a company are driven by innovation and cutting edge technology, and Saatchi & Saatchi matched our expectations on scale, experience and the same drive to redefine the market. We are positive that this partnership will help us strengthen our position in India and go on to redefine Indian homes.”